Advisory - Brandalytics


We help clients lead in digital markets where they compete today and where they want to be in the future. No matter how complex your business challenges, we have the skills and experience to help you take decisive action and achieve sustainable results.

Stop Trying To Make Fetch Happen: The Blog Post

That is so fetch. Gretchen, stop trying to make fetch happen, it’s not going to happen. “Stop Trying to Make Fetch Happen” is a memorable quote uttered by the character Regina George in the 2004 teen comedy film Mean Girls to discourage her friend Gretchen from using the slang term “fetch.” Regina is your customer. Fetch is your […]

Robots vs. Humans: The Art of Optimization in Operations

An essential debate is roaring at the heart of growing companies. Owners of business are constantly asking themselves how artificial intelligence will used to save their business’ money while increasing operational efficiency. Yet on the other hand, human resource proponents are looking for ways to drive more value from individuals to curb a trend of employing […]

How To Be A Bigger Business, While Doing Better Business

We recently had the pleasure of speaking with the RBC Liberty Village small business community about this very topic and I wanted to share it with a wider audience. The topic of being a bigger business, while doing better business is at the core of Brandalytics fundamentals. It is our belief, that in order to […]

What Is Digital Transformation?

What Is Digital Transformation? Digital transformation is the process of taking existing offline business practices online, in order to gain efficiency. You can look at digital transformation from a macro and micro perspective. On the macro scale, we can say that digital transformation is “the change associated with the application of digital technology in all […]

How Your Brand Can Understand The Science Of Satisfied Customers

How Your Brand Can Understand The Science Of Satisfied Customers Everything that abides by natural law obeys a formula – those formulae all lead to a specific outcome. Change one variable in these formula, and the outcomes differ wildly. Change one ingredient in a recipe and watch a tasty dish, turn sour. Your customer acquisition abides by a […]

A New Paradigm Shift Will Make You Rethink How You Grow Your Brand

A New Paradigm Shift Will Make You Rethink How You Grow Your Brand There are no silver bullets. It’s important to remember that every project, every test, every marketing channel opened, or endeavour your brand takes on, is only one facet of the integrated marketing mix. Walking around client and personal offices you’ll often hear […]