Custom Landing Page Design Service

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Custom Landing Page Design Service

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Landing Page Design

Landing pages are designed for a single purpose often focused on converting a target market on one specific action such as filling out a form on a web page, calling a phone number, or scheduling an appointment with a company representative. 

Landing pages are often used on a variety of marketing campaigns in order to help drive better performance at the campaign specific level vs. using a company website which may distract users and drive them to other areas of your website.

Frequently Asked Questions

Landing pages are purpose built. Landing pages are used to achieve one specific goal such as having a user fill out a web form or call a phone number. Websites are traditionally a top level destination with many links containing information about your organization, your services, and your company. 

Benefits of Landing Pages

  • Goal focused
  • Designed specifically for one campaign
  • Provide lower conversion costs than standalone websites 
  • Easily measurable
  • Rapid optimization
  • Google Search, Adwords, Facebook and Instagram friendly
  • Provide better returns on paid campaigns

What is the difference between a landing page and a website? 

Why do I need a landing page?

You need a landing page if you're running paid marketing campaigns. Often, companies will begin driving traffic to their website, only to realize that conversion is unsatisfactory for a number of reasons. In these cases, landing pages present themselves as an ideal solution to improving conversion. 

Will landing pages improve my conversion rate?

Almost certainly, yes. The art of building a landing page is based on best practices that prompt users to take an action on a website. Applying these best practices to businesses from any vertical is likely to yield a significant increase in conversion rates. 

Will I need more than one landing page?

If you're running a complex campaign with a high volume of spend. Arguably, each one of your ad targets could deserve it's own landing page and own landing copy. If you're running multiple campaigns at once, it is recommended that you use more than one landing page.

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