Your Fractional CMO

Hi, I’m Daniel.

I’m a fractional CMO and marketing executive with over 15 years of experience scaling digital products and professional service firms.

In my career I was one of the first 100 employees at Financeit, the director of digital marketing operations & product at FlipGive.com, I’ve assisted in the growth of one of Toronto’s largest tax law firms, built a clothing brand that has sold with The Hudson’s Bay, and built numerous high traffic web communities.

I’m always excited about driving traffic, leads, and revenue for business while measuring obsessively to ensure that marketing is aligned with founder and investor vision. 

With Brandalyics I help ambitious brands acquire, retain, and grow through proven paid and organic media strategies. 

Fractional CMO

Trusted by:

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Certifications:

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“True attention to KPIs and bottom line”

We worked with Daniel and his extended team on a brand launch for an influential client. They demonstrated a true attention to the KPIs of our project, our burn rate, and the impact of strong creative. It’s hard to find a performance marketing team this experienced at every step of your product funnel.

Daniel Berzen
Creative Director at Space Agency

Fractional CMO FAQ

Frequently asked questions for a fractional chief marketing officer.

A fractional Chief Marketing Officer (CMO) is a marketing executive who works with companies on an asneeded basis. Unlike a fulltime CMO, who is responsible for all of the marketing activities of a company, a fractional CMO is typically hired to focus on specific projects or campaigns.

Fractional CMOs are typically independent contractors or consultants who are hired to provide shortterm, highlevel guidance and expertise in marketing strategy. They are experts in their field who are able to quickly build an understanding of a companys goals and objectives and then develop a comprehensive marketing plan for achieving them. A fractional CMO can provide guidance on marketing techniques, including digital marketing, product positioning, and customer segmentation, as well as on the best use of marketing resources.

The advantages of hiring a fractional CMO are that companies can choose to work with experienced professionals who have a wealth of knowledge and expertise in marketing, without having to commit to a longterm contract. This allows companies to get the specific help they need, when they need it, without having to pay for a fulltime CMO.

Fractional CMOs are a great resource for companies looking to get started in marketing or to ramp up their existing marketing efforts. They can bring knowledge and experience to the table that can help companies create successful marketing strategies that can deliver results.

No, a fractional CMO and a parttime CMO are not the same. A fractional CMO is a Chief Marketing Officer that provides their services on a parttime basis, but with a longerterm commitment than a parttime CMO. Parttime CMOs provide services on an asneeded basis, with no longterm commitment.

The cost of working with a fractional CMO can vary significantly depending on the experience and expertise of the CMO, the scope of the project, and the length of the engagement. Generally, fractional CMOs charge an hourly rate ranging from $150 to $500 per hour. Some fractional CMOs charge a flat monthly fee for a set number of hours, while others charge a projectbased fee.

Businesses of all sizes are increasingly recognizing the value of having a Chief Marketing Officer (CMO) on staff. CMOs are responsible for leading the marketing strategy, overseeing the marketing budget, and ensuring the brands messaging is on point.

However, for many businesses, especially small or midsized ones, hiring a fulltime CMO isnt feasible. Thats why a fractional CMO can be a great solution. Here are some of the benefits a business can expect when hiring a fractional CMO.

CostEfficient: A fractional CMO is a great way for businesses to get the expertise of a fulltime CMO without the associated costs. By hiring a fractional CMO, businesses only pay for the hours they need, which is much more costefficient than hiring a fulltime CMO.

Strategic Advisory: A fractional CMO can provide valuable strategic advice on a range of topics, such as branding, marketing, product development and customer experience. This can give businesses the insights they need to make informed decisions and achieve their growth objectives.

Flexibility: A fractional CMO is a great option for businesses that need to scale their marketing efforts quickly. A fractional CMO can provide the necessary expertise to help businesses launch new campaigns, create product launches and manage other marketing initiatives. Plus, businesses can scale up or down their marketing efforts as needed.

Access to Expertise: A fractional CMO can provide access to a wealth of expertise. They can help businesses develop and implement effective marketing strategies and campaigns, as well as leverage the most appropriate digital tools to reach their target audience. In addition, a fractional CMO can help businesses stay ahead of the competition by helping them identify trends and opportunities in the marketplace.

If your business needs help with marketing but doesnt have the resources to hire a fulltime CMO, a fractional CMO is a great option. This flexible, costefficient solution can provide the expertise and strategic insights businesses need to grow and succeed.

Experienced with startups & professional firms

I have a track record of success working with data driven startups and tech enabled professional firms.
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Certified by top marketing platforms

I'm consistently training and earning new certifications from today's top marketing platforms.
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Testimonials

“True attention to KPIs and bottom line”

We worked with Daniel and his extended team on a brand launch for an influential client. They demonstrated a true attention to the KPIs of our project, our burn rate, and the impact of strong creative. It’s hard to find a performance marketing team this experienced at every step of your product funnel.

Daniel Berzen
Creative Director at Space Agency

“Growing our online advertising with Brandalytics was a seamless experience”

Growing our online advertising with Brandalytics was a seamless experience. Their knowledge of online conversion helped us create a data driven model on CPA investments with predictable & profitable performance.

Mark Bachman, CEO FlipGive.com

“Time and peace of mind to focus on growth”

As a startup founder, working with Brandalytics has given us the time and peace of mind to focus on the growth of the company, knowing that we are in good hands. Daniel and his team became an extension of our team, willing to take the time to walk us through every little detail if we asked or happy to develop strategies and execute campaigns without oversight. Their leadership, expertise and willingness to go above and beyond for our business sets them apart and I would recommend them highly.

Hart Togman, Co-Founder @ Rent Panda

Working with Brandalytics has been fantastic”

Working with Brandalytics has been fantastic. It allows us to focus on our business knowing that our online presence is being managed and constantly tweaked to ensure best results. 10/10 would recommend.

Jeff Kirshen, Partner @ Rosen & Kirshen Tax Law

Origin Travels highly recommends”

Brandalytics helped us setup our CRM which allowed us to leverage new functionality and communicate with different segments of our audience. Origin Travels highly recommends Brandalytics as an implementation and management partner.

Britt Kasco, Founder @ Origin Travels

“Digital marketing inside and out”

Daniel knows digital marketing and many things web inside and out. He can provide a wealth of knowledge and expertise to any growing business.

David Benoliel Partner @ Real Content Network

“Simply exceptional”

Simply exceptional. We trust Brandalytics with a massive budget and scope of work, and day after day, they deliver. Thank you, Brandalytics for coming on board very quickly and helping us steer our ship in the right direction.

Jeffrey Fenton, Director of Marketing @ eSight

“Would definitely recommend”

We had a wonderful experience with Daniel (Brandalytics) . He was very hands-on with the project and made several helpful suggestions that we weren’t even aware of. Would definitely recommend.

Gary Faris, Owner @ United Coachline

“Able to convert the right clients”

We worked with Brandalytics on the Launch of our new business Platinum Capital Connect. Finding a niche and setting yourself apart certainly presents challenges. With their help we were able to convert the right clients.

Ely Benzaquen, Business Development @ PCC

Contact me at anytime

Get in touch to see if I can be a good fit for your project.