Your Growth Marketing Expert

Hi, I’m Daniel.

I’m a search engine marketing and paid ads expert who is passionate about driving growth across organizations.

In my career I was one of the first 100 employees at Financeit, the director of digital marketing operations & product at FlipGive.com, I’ve assisted in the growth of one of Toronto’s largest tax law firms, built a clothing brand that has sold with The Hudson’s Bay, and built numerous high traffic web communities.

I’m always excited about driving traffic, leads, and revenue for business while measuring obsessively to ensure optimal campaign performance.

With Brandalyics I help ambitious brands acquire, measure, and grow through proven paid and organic media strategies. 

law firm seo

My Work

A snapshot of some of my work.

Digital transformation, art direction, and acquisition for Toronto’s leading tax lawyers. Five years running.

Over the past five years we’ve worked with Rosen & Kirshen Tax Law to digitally transform their web presence to a fully integrated ecosystem. This is wholly important as we lead direct marketing efforts to understand revenue correlations from the initial user click-to-sale in paid and organic campaigns.

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UI/UX optimization, mass social acquisition campaigns, and tableau implementation management for a leading e-commerce platform

Our collaborative work together graduating from internal team member to acquisition agency of record relied on driving high volumes of leads through paid social channels and implementing sophisticated time bounded measurement systems (Tableau) to be able to visualize the lifetime purchase journey and LTV of acquired customers.

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Building a unisex apparel brand from the ground up.

A passion project and a demonstration of our capabilities; She loves me. is a unisex apparel brand that we took from concept ideation to market. We currently own and operate this brand today. This project is a showcase of our ideation, branding, design, photography, acquisition, and community management services.

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On targeting the visually impaired through digital channels.

eSight owns the unique challenge of targeting the visually impaired through digital channels. Our work together focused on optimizing campaigns in Facebook, Instagram, and Google Adwords to attract individuals with vision loss and reduce overall cost per customer acquisition.

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Targeting qualified homeowners and prospective buyers to make use of home lending services.

We worked with Platinum Capital Connect to lead their direct acquisition efforts through online channels and to measure, and optimize their experience through CRM and marketing automation platforms. Our close relationship has also allowed us to provide executive direction for the firm’s marketing as they re-shape into a new entity.

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Assisted in Financeit’s North American emergence reporting to the Director of Marketing.

– Implementation of marketing automation platform producing ROI visualization on campaigns
– Management of North American direct mail campaigns

Developed strategic social media initiatives to help the MASH digital portfolio reach new levels of online brand awareness.

– Implemented cost effective social campaigns resulting in of 125K+ community members
– Management of social media outlets including but not limited to Ford, CMT, Tabasco, Reynolds

You’ll be working directly with me

I personally lead all growth projects

While some projects require the help of our extended team I pride our ability to drive growth value on accountability and consciousness of bottom line. 

There are hundreds of agencies in this city staffed with insurmountable overhead that is translated to their fees. This leaves clients over budget and under serviced.

I’m able to reduce this overhead at Brandalytics because I’ve had experience in all major areas of growth marketing and understand the appropriate time to engage additional resources in order to save your bottom line and improve on ROI. 

Why You May Consider Working with Me

Listen to reviews from some of the businesses I've worked with.

“Growing our online advertising with Brandalytics was a seamless experience”

Growing our online advertising with Brandalytics was a seamless experience. Their knowledge of online conversion helped us create a data driven model on CPA investments with predictable & profitable performance.

  • Mark Bachman, FlipGive

“Time and peace of mind to focus on growth”

As a startup founder, working with Brandalytics has given us the time and peace of mind to focus on the growth of the company, knowing that we are in good hands. Daniel and his team became an extension of our team, willing to take the time to walk us through every little detail if we asked or happy to develop strategies and execute campaigns without oversight. Their leadership, expertise and willingness to go above and beyond for our business sets them apart and I would recommend them highly.

  • Hart Togman, Rent Panda

Working with Brandalytics has been fantastic”

Working with Brandalytics has been fantastic. It allows us to focus on our business knowing that our online presence is being managed and constantly tweaked to ensure best results. 10/10 would recommend.

  • Jeff Kirshen, Rosen & Kirshen Tax Law

Origin Travels highly recommends”

Brandalytics helped us setup HubSpot which allowed us to leverage new functionality to communicate with different segments of our audience. Also, we were able to visualize new reporting capabilities based on e-commerce and user traffic data. Great help! Origin Travels highly recommends Brandalytics as an implementation and management partner.

  • Britt Kasco, Origin Travels

“Digital marketing inside and out”

Daniel knows digital marketing and many things web inside and out. He can provide a wealth of knowledge and expertise to any growing business.

  • David Benoliel, Real Content Network

“Simply exceptional”

Simply exceptional. We trust Brandalytics with a massive budget and scope of work, and day after day, they deliver. Thank you, Brandalytics for coming on board very quickly and helping us steer our ship in the right direction.

  • Jeffrey Fenton, eSight

“Would definitely recommend”

We had a wonderful experience with Daniel (Brandalytics) . He was very hands-on with the project and made several helpful suggestions that we weren’t even aware of. Would definitely recommend

  • Gary Faris, United Coachline
“Able to convert the right clients”

We worked with Brandalytics on the Launch of our new business Platinum Capital Connect. Finding a niche and setting yourself apart certainly presents challenges. With their help we were able to convert the right clients.

  • Ely Benzaquen, Platinum Capital Connect

Results

My language is ROAS, CPA, Market Share.

448% Tracked ROAS Over 4 Year Span

We’ve built, optimized, and track campaigns for a select client that has generated a recurring 448% return on ad spend as calculated over the last 4 year.

Outranked Major Law Firm Competitors

Ranked a commercial lawyer first in his geographic area amongst all of his competition.

347% Increase in Organic Impressions

We helped this Portland personal injury firm increase their organic search impressions by over 347% year over year.

14% Conversion Rate Increase

Analyzing a client account over a two month span we were able to put a plan in place to increase their on site conversion by 14% within two weeks.

92% Search Impression Share 

We help one of our clients dominate their target market. With a 92% impression share on their best performing keywords we help this client dominate a national market.

Drove 147 New Client Deals in One Year

Tracked over 147 new client deals originating from Google organic search on a fullsome organic search campaign management.

Over 1.2 Million Impressions and Counting

As the agency of record for J & S we’ve tracked 1.2 million organic search impressions so far this year, and counting.

120% Reduction in CPA

A massive reduction in CPA for a client in New Jersey. Within two months we brought the businesses CPA down 120% across all ppc campaigns.

Contact me at anytime

Feel free to drop me a line and see if I can be a good fit for your project.