Lauching a private lending brand

Targeting qualified homeowners and prospective buyers to make use of home lending services.

We worked with Platinum Capital Connect to lead their direct acquisition efforts through online channels and to measure, and optimize their experience through CRM and marketing automation platforms. Our close relationship has also allowed us to provide executive direction for the firm’s marketing as they re-shape into a new entity.

WordPress Development

We worked collaboritavely with the teams internal designer Rachel Walman to produce a beautifully designed website.

The website was packed with information for people in need of home lending services, it was built with unique functions like lending calculators and other private lending functionality. 

Google Ads

At Brandalytics, we are proud to have successfully managed a significant ad budget in Google Ads for Platinum Capital Connect, a leading financial services company. Through our collaborative digital marketing efforts, we were able to achieve a remarkable 76% search impression share, which demonstrates the strong visibility of our ads in search results. Not only that, but our data-driven strategies also yielded an impressive return on advertising spend (ROAS) of 565%, which far exceeded our client’s expectations. We attribute our success to a combination of careful market research, strategic targeting, and ongoing optimization of our ad campaigns. At Brandalytics, we are committed to delivering measurable results and creating value for our clients.

Facebook Ads

Facebook ads served as a key remarketing channel for the business as they built out the brand. 

It was important for the brand executives to stay top-of-mind for prospective clients on all networks. 

Services performed:

  • Facebook ads management
  • Google ads management
  • CRM
  • WordPress Development

Technology used:

Key Stats:

  • 76% Search impression share
  • 565% ROAS

“We worked with Brandalytics on the Launch of our new business Platinum Capital Connect. Starting a new Business in the Financial Services area is a difficult task. Finding a niche and setting yourself apart certainly presents challenges. With their help we were able to target the right clients and convert theme to closed deals. I highly recommend Brandalytics, the service and results are excellent.”

Ely Benzaquen, Partner

Executive marketing guidance

Being new to the market, one of our challenges and tasks was to provide needed guidance to the firm that would provide meaningful results. We directed the firm to build a smoke test with the PCC brand to evaluate the efficacy of digital marketing as a means of success for the business.

As per our results below, we have considered this study a positive success and are eagerly awaiting working on the second generation of this mortgage lending business.

76% search impression share, 565% return on ad spend

We led the companies direct marketing efforts reaching out to qualified home owners in the secondary mortgage space who where searching for their services. Implementing best in class practice and digital marketing methodology we were able to help the company achieve a 76% market share on our target searches within one month.

If you truly know us, you know that it’s our results that make us happy. Integrated efforts across the PCC digital transformation initiative resulted in an immediate return on ad spend of 565% visualized through CRM.


The PCC brand no longer exists. Since our work together PCC has been acquired and merged into a larger private home lending business. 

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