It’s important to note that we LOVE FlipGive. To understand our relationship (and our agency genesis) is to understand our history. Our organization would not exist today without the push from FlipGive executives for our founder to move from a position as their Director of Digital Operations to become a vendor for the company. Thank you Mark, Nick.
Our collaborative work together graduating from internal team member to acquisition agency of record relied on driving high volumes of leads through paid social channels and implementing sophisticated time bounded measurement systems (Tableau) to be able to visualize the lifetime purchase journey and LTV of acquired customers.
We did not have the luxury of building sophisticated marketing assets at the time, but we did have the luxury of beautiful creative from the startup’s partners. Thanks to the business structure, we were enabled to leverage creative from brands that drove FlipGive’s key purchases, such as NIKE.
We evolved from a team based messaging set that targeted members of youth sports teams that needed to fundraise, to a brand based messaging targeted to consumers that purchase specific brands in the FlipGive offering. This enabled us to speak to the audience in a language they are familiar with and significantly decrease click costs, and increase rates of conversions. Multiple landing pages were built to match the user experience as they journeyed through the onboarding funnel.
FlipGive is built for teams. It’s UI/UX needed to represent this, and the platform needed to enable team invites at a higher rate of participation. More team members means more sales, and more money raised. Initial onboarding attempts brought users into immediate purchase funnels that may have lacked context, and the inherit ability to invite team members prior to joining. We worked collaboratively with the team to implement new onboarding designs and functionalities that achieved this goal.
We were all very pleased with how impactful the changes where. When measuring team revenues before and after the switch there was a siginificant increase in value most likely correlated with the additional uptake in team members. You can read more about our detailed methodology in our blog post here.
“Growing our online advertising with Brandalytics was a seamless experience. Their knowledge of online conversion helped us create a data driven model on CPA investments with predictable & profitable performance.” Mark Bachman, CEO
If you’re interested in learning more about how we can help your business build beautiful experiences, gain more exposure in online channels, and optimize digital measurements and CRM/Marketing automation processes – please head over to our contact page where you can schedule a free consultation with our strategists. We’ll get back to you immediately.