• Client

    She loves me.
  • Role

    Branding, Operations
  • Year

    2020
  • Platforms

    Web & Mobile
  • Project URL

    https://shopshelovesme.com

We built a unisex apparel brand from the ground up. It sold with Canada’s largest retailer in HBC.

 

A passion project and a demonstration of our capabilities; She loves me. is a unisex apparel brand that we took from concept ideation to market. We currently own and operate this brand today. This project is a showcase of our broader and softer skill set.

 

We’re not just digital marketers. We’re a team of talented individuals that understand how good creative and strong branding is essential to the success of any marketing campaign.

 

 

 

 

 

Design, build, distribution

 

We always wanted to build and operate an apparel brand, but knew it had to be brought to market in a compelling manner to drive any semblance of success. The initial strategy process began with creating a brand that individuals could connect with, not a piece of apparel that individuals could wear (the latter would fall into place over time).

 

Our initial distribution strategy has been a combination of through influencer and direct digital advertising. We’ve been fortunate enough to work with select strategized partners on our initial launch. We have also been very aggressive in direct digital campaigns leveraging both our internal and collaborated marketing materials resulting in a following of over 17,000 individuals on Instagram in a short time frame.

 

 

 

 

Translating activities into sales

 

A good product or marketing campaign is no greater than its individual components. Its own efficacy can only be measured when when you bring all of these elements together as a whole and measure against one (or many) specific metrics. For us, this metric is sales; the goal of this project was to build timeless products that will sell now and for the foreseeable future.

 

We’re proud to say that in building this brand, in a short five month span that we have tracked a positive ROAS of 807% across all of our combined business activities.

 

We put our own paid search and social advertising services to the test vs. an unnamed branding agency and came out on top to the tune of 920%. That’s not a typo, using Google ads and Facebook ads we generated leads in excess of 920% greater (or 9.2 times more leads) than our un-named branding agency.

 

 

If you’re interested in learning more about how we can help your business build beautiful experiences, gain more exposure in online channels, and optimize digital measurements and CRM/Marketing automation processes – please head over to our contact page where you can schedule a free consultation. We’ll get back to you immediately.


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