Return on Ad Spend Calculator - Free ROAS Calculator
Return on Ad Spend (ROAS)

(ROAS), is a marketing metric that measures the efficacy of a digital advertising campaign. ROAS helps online businesses evaluate which methods are working and how they can improve future advertising efforts.

How To Calculate Return on Ad Spend

Return on ad spend is calculated by dividing the amount of revenue from a specific campaign, by the ad spend for that specific campaign. This produces a percentage or ratio of returned ad spend.

Return on Ad Spend Formula

The formula for return on ad spend is as follows:

Revenue / Cost = ROAS

Return on Ad Spend Example

Jane has spent $1,000 on a given cohort of her Adwords campaigns. That campaign returned $5,000 in revenue to her business. Jane’s return on ad spend (ROAS) is 500% or 5:1.

Return on Ad Spend Calculator