She loves me.

We built a unisex apparel brand from the ground up. It sold with Canada’s largest retailer in HBC.

Our brand grew to over 21,000 followers.

A passion project and a demonstration of our capabilities; She loves me. is a unisex apparel brand that we took from concept ideation to market. We currently own and operate this brand today. This project is a showcase of our broader and softer skill set.

We’re not just digital marketers. We’re a team of talented individuals that understand how good creative and strong branding is essential to the success of any marketing campaign.

Social Media Management

Building a clothing brand for a younger demographic mandated that we leveraged Instagram as a primary source of discovery for new customers. 

We built a social moderation and content distribution strategy of memes, re-sharing, and valuable content to drive value from the channel in the form of new customers and new email list subscribers.

Shopify & WooCommerce Development

Design, build and management of the Shop She loves me. web experience. Initially build in Shopify, the company migrated to WooCommerce as an executive decision. 

Influencer Marketing

While influencer marketing may not be our core focus, we excel at identifying and striking deals with valuable influencers that can truly move the needle. Our brand was fortunate enough to create relationships with many high value influencers such as: @meicrosoft, @clairerose, @heavvvy, @og.saavvy and many more.

Services performed:

  • Instagram ads
  • Influencer marketing
  • Social media Management
  • Shopify development 
  • WordPress development 
  • Product photography
  • Branding
  • Lifestyle photography
  • Strategy 
  • Copywriting

Technology used:

Key Stats:

  • Grew brand to 21,000 followers
  • Sold brand with Hudson’s Bay Company
  • Garnered local media attention

Building a consumer apparel brand is hard. Like, really hard. I knew I could rely on the team at Brandalytics to help me drive significant digital media results for this brand.

The company went above and beyond and truly showed me the power of influencer marketing when approached correctly.

Daniel Phillips, Founder

Design, build, distribution

We always wanted to build and operate an apparel brand, but knew it had to be brought to market in a compelling manner to drive any semblance of success. The initial strategy process began with creating a brand that individuals could connect with, not a piece of apparel that individuals could wear (the latter would fall into place over time).

Our initial distribution strategy has been a combination of through influencer and direct digital advertising. We’ve been fortunate enough to work with select strategized partners on our initial launch. We have also been very aggressive in direct digital campaigns leveraging both our internal and collaborated marketing materials resulting in a following of over 17,000 individuals on Instagram in a short time frame.

Product Photography Toronto - She loves me hoodies

Here is an example of our product photography services.

Animal Crossing

We were allowed to have some fun in this project. Part of that was developing our own garments in the popular Animal Crossing video game that users could actually wear! 

She loves me. Animal Crossing Sweater

Seen above is the wearable Animal Crossing She loves me. ROMANCE sweater.

Translating activities into sales

A good product or marketing campaign is no greater than its individual components. Its own efficacy can only be measured when when you bring all of these elements together as a whole and measure against one (or many) specific metrics. For us, this metric is sales; the goal of this project was to build timeless products that will sell now and for the foreseeable future.

We’re proud to say that in building this brand, in a short five month span that we have tracked a positive ROAS of 807% across all of our combined business activities.

We put our own paid search and social advertising services to the test vs. an unnamed branding agency and came out on top to the tune of 920%. That’s not a typo, using Google ads and Facebook ads we generated leads in excess of 920% greater (or 9.2 times more leads) than our un-named branding agency.

Becca Willow Moss - She loves me. Champion Hoodies

One of our first lifestyle shoots with the brand captured by Ryan Nisker.

Speak with Toronto's Digital Marketing Experts Today

Get in touch with us today for any of your digital marketing needs.