Learn how to use Ben and Jerry’s Free Ice Cream Day as a marketing opportunity with these 7 tips to Increase brand awareness, drive sales and create excitement!
As a digital marketer, it’s important to keep up with the latest trends and events in your industry. One such event that has gained popularity in recent years is Ben & Jerry’s Free Ice Cream Day.
Ben & Jerry’s, the famous ice cream brand, has been holding Free Cone Day since 1979. This annual event is typically held in the spring and offers customers a free scoop of ice cream at participating locations. It’s a popular event that draws in crowds of people, and it’s also a great opportunity for marketers to reach a large audience.
In this article, we’ll explore how Ben & Jerry’s Free Ice Cream Day can be used as a marketing opportunity and provide tips on how to make the most of this event.
What is Ben and Jerry’s Free Ice Cream Day
Ben & Jerry’s Free Ice Cream Day was an annual event hosted by the Ben & Jerry’s ice cream company, where they would offer free ice cream to customers at participating locations. This event was typically held on a specific day in April, and customers could receive one free scoop of ice cream in a cone or cup.
Understand the Event
Before you start planning your marketing strategy for Ben & Jerry’s Free Ice Cream Day, it’s important to understand the event itself. Free Cone Day is a fun and festive event that attracts people of all ages. It’s a great opportunity to build brand awareness and engage with potential customers.
The event typically takes place in the spring, although the exact date can vary from year to year. Participating locations offer free scoops of ice cream to customers who visit the store. This can be a great way to get people in the door and generate buzz about your business.
Use Social Media to Promote the Event
Social media is a powerful tool for promoting events like Free Cone Day. You can use platforms like Facebook, Twitter, and Instagram to create buzz and generate interest in your business.
Start by creating a social media post announcing the event and encouraging people to visit your store. Use eye-catching graphics and catchy slogans to grab people’s attention. You can also create a social media event and invite people to attend.
During the event, use social media to share photos and videos of the festivities. Encourage customers to tag your business in their own social media posts and use hashtags like #FreeConeDay and #BenAndJerrys to increase visibility.
Offer Special Promotions
In addition to offering free ice cream, you can also use Free Cone Day as an opportunity to offer special promotions. This can help drive sales and encourage repeat business.
For example, you could offer a discount on a second scoop of ice cream or a free topping with the purchase of a cone. You could also offer a discount on merchandise like t-shirts or hats.
Be sure to promote these promotions on social media and in-store signage. This can help increase sales and create a sense of excitement around the event.
Partner with Other Businesses
Partnering with other businesses can be a great way to increase visibility and reach a larger audience. Consider partnering with other local businesses to create a joint promotion for Free Cone Day.
For example, you could partner with a nearby coffee shop to offer a free coffee with the purchase of a cone. You could also partner with a local charity and donate a portion of the day’s proceeds to a good cause.
- Partnering with other businesses can be a great way to increase visibility and reach a larger audience.
Use Email Marketing to Promote the Event
Email marketing is another effective way to promote Free Cone Day. Send an email to your subscribers announcing the event and encouraging them to visit your store. Be sure to include all the important details like the date, time, and location of the event.
You can also use email marketing to offer special promotions or discounts to your subscribers. This can help drive sales and create a sense of urgency around the event.
Create a Sense of FOMO
Creating a sense of FOMO (fear of missing out) can be a powerful marketing tool. Use social media and email marketing to create a sense of excitement and anticipation around Free Cone Day.
For example, you could create a countdown on social media to build anticipation for the event. You could also share behind-the-scenes photos and videos of your staff preparing for the event, which can generate excitement and buzz around the event.
Creating limited edition flavors for the event can also create a sense of FOMO. Customers may be more likely to visit your store if they know they can try a unique flavor that’s only available for a limited time.
Analyze and Measure Your Results
After the event, it’s important to analyze and measure your results. Use tools like Google Analytics to track website traffic and see how many people visited your website during the event. You can also use social media analytics tools to measure engagement and track the success of your social media posts.
If you offered special promotions, be sure to track sales and measure the success of those promotions. This can help you determine which promotions were most effective and whether they were worth the investment.
By analyzing your results, you can identify areas where you can improve and make changes to your strategy for future events.
Ben & Jerry’s Free Ice Cream Day is not just a fun event, but also an opportunity for businesses to engage with potential customers and generate buzz about their brand. By using social media, email marketing, and special promotions, businesses can make the most of this event and create a sense of excitement and anticipation among customers.
As a digital marketer, it’s important to stay up-to-date with the latest trends and events in your industry. By understanding and leveraging events like Free Cone Day, you can increase visibility, drive sales, and build brand awareness for your business.
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