Call tracking is a software that allows businesses to analyze leads through the use of specific phone numbers to assign referral sources.
Call tracking can be used to improve marketing campaign effectiveness to help identify the source in which calls originate from.
Call tracking can be used for both online and offline campaigns. At our agency we commonly use it to help clients optimize ppc campaigns, billboard campaigns, and website marketing data.
Call tracking software for lead generation is highly recommend for any performance marketing campaign.
Like any good marketing campaign, data is the heart of insights. Getting call source data can help your business justify your marketing investments and prune off channels that aren’t performing.
If you need new numbers for local areas, call tracking can serve as both your routing and analytics platform.
Our call tracking tool works on the principle of dynamic number insertion for digital campaigns.
We inject code into your website that automatically detects the source of the phone call and presents the user with a new phone number based for tracking and recording purpose.
All calls can be routed to any desired phone number of your choosing.
If your business is already generating a significant amount of leads without source tracking call tracking software is for you.
Immediately unlock insights based on where your calls are coming from. Record conversations from your sales/account management reps.
Call tracking numbers can also be activated for traditional marketing campaigns such as billboards and bus shelter advertisements.
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