HubSpot Pricing: Packages, Features, and Costs Explained

Discover HubSpot pricing packages and additional costs. Our comprehensive guide explains the features and costs to help you make an informed decision.

HubSpot is a popular all-in-one marketing, sales, and customer service software that enables businesses to grow and manage their customer base. However, the pricing structure of HubSpot can be confusing for businesses looking to use it. In this article, we will dive into HubSpot pricing, including the different packages, features, and costs associated with each package.

What is HubSpot?

Before we dive into HubSpot pricing, let’s briefly explain what HubSpot is and what it offers. HubSpot is an all-in-one marketing, sales, and customer service platform that enables businesses to grow their customer base and improve their customer experience. HubSpot offers a variety of tools and features that allow businesses to create and manage their online presence, generate leads, and engage with customers.

HubSpot Packages

HubSpot offers four different packages: Starter, Professional, Enterprise, and Free. Each package comes with different features, tools, and costs. Let’s take a closer look at each package:

Free Package

As the name suggests, the Free package is completely free and offers a basic set of features. The Free package includes tools for lead generation, email marketing, contact management, and analytics. However, it is limited in terms of functionality and the number of contacts you can manage.

Starter Package

The Starter package is designed for small businesses looking to grow their customer base. The Starter package includes all the features of the Free package, plus additional tools such as ad management, live chat, and email automation. The Starter package is priced at $45 per month.

Professional Package

The Professional package is designed for businesses that are growing rapidly and need more advanced marketing and sales tools. The Professional package includes all the features of the Starter package, plus additional tools such as marketing automation, custom reporting, and predictive lead scoring. The Professional package is priced at $800 per month.

Enterprise Package

The Enterprise package is designed for large businesses with complex marketing and sales needs. The Enterprise package includes all the features of the Professional package, plus additional tools such as multi-touch revenue attribution, custom event reporting, and advanced permissions. The Enterprise package is priced at $3200 per month.

HubSpot is an all-in-one marketing, sales, and customer service platform that enables businesses to grow their customer base and improve their customer experience.

HubSpot Features

Now that we’ve covered the different HubSpot packages, let’s take a closer look at some of the features that come with each package.

Lead Generation

HubSpot offers a variety of tools for lead generation, including landing pages, forms, and pop-ups. These tools enable businesses to capture contact information from website visitors and turn them into leads.

Email Marketing

HubSpot offers a robust email marketing tool that enables businesses to create and send targeted email campaigns to their contact list. The email marketing tool includes features such as email templates, personalization tokens, and A/B testing.

Marketing Automation

HubSpot’s marketing automation tool enables businesses to automate their marketing campaigns and workflows. This tool allows businesses to send targeted messages to their contacts at the right time and track the results of their campaigns.

Sales Tools

HubSpot’s sales tools include a CRM, sales automation, and sales analytics. These tools enable businesses to manage their sales process and track the progress of their deals.

Customer Service

HubSpot’s customer service tools enable businesses to provide excellent customer service to their customers. These tools include a ticketing system, live chat, and knowledge base.

HubSpot Pricing

Now that we’ve covered the different HubSpot packages and features, let’s take a closer look at HubSpot pricing. HubSpot pricing can be complex and varies depending on the package and the number of contacts a business has. Let’s break down the costs associated with each package:

Free Package

The Free package is completely free and includes basic features for up to 1,000 contacts.

Starter Package

The Starter package is priced at $45 per month and includes all the features of the Free package, plus additional tools such as ad management, live chat, and email automation. The Starter package includes up to 1,000 contacts. If a business needs to manage more than 1,000 contacts, they can add additional contacts for $50 per month for every 1,000 contacts.

Professional Package

The Professional package is priced at $800 per month and includes all the features of the Starter package, plus additional tools such as marketing automation, custom reporting, and predictive lead scoring. The Professional package includes up to 2,000 contacts. If a business needs to manage more than 2,000 contacts, they can add additional contacts for $50 per month for every 1,000 contacts.

Enterprise Package

The Enterprise package is priced at $3,200 per month and includes all the features of the Professional package, plus additional tools such as multi-touch revenue attribution, custom event reporting, and advanced permissions. The Enterprise package includes up to 10,000 contacts. If a business needs to manage more than 10,000 contacts, they can add additional contacts for $10 per month for every 1,000 contacts.

It’s worth noting that HubSpot offers a 20% discount on the monthly price if a business chooses to pay annually instead of monthly.

HubSpot Additional Costs

In addition to the monthly costs associated with each package, there are additional costs that businesses should be aware of when using HubSpot. These additional costs include:

Onboarding

HubSpot offers onboarding packages to help businesses get started with the platform. The onboarding packages range from $600 to $5,000, depending on the package and the level of support a business requires.

Training

HubSpot offers a variety of training courses to help businesses get the most out of the platform. The cost of these courses ranges from $100 to $1,000, depending on the course and the level of support a business requires.

Third-Party Integrations

HubSpot offers integrations with a variety of third-party tools and services, such as Salesforce, Shopify, and SurveyMonkey. Some of these integrations may require additional fees.

HubSpot is a powerful all-in-one marketing, sales, and customer service platform that offers businesses a variety of tools and features to grow and manage their customer base. However, the pricing structure of HubSpot can be complex and vary depending on the package and the number of contacts a business has. By understanding the different packages, features, and costs associated with HubSpot, businesses can make an informed decision about whether HubSpot is the right platform for them.