PPC for Lawyers

PPC Marketing Agency for Lawyers

PPC for lawyers is a highly effective way to market your law firm. By using relevant keywords and targeted ads, you can reach potential clients who are searching for legal services online.

With ppc marketing for lawyers, you can control your budget and target your audience specifically. This makes it an extremely cost-effective way to market your law firm.

PPC for lawyers can be used to target potential clients in your local area or across the country. You can also use ppc to target specific practice areas, such as personal injury or family law.

No matter what your marketing goals are, ppc for lawyers can help you reach them. Contact our ppc agency today to learn more about how you can use ppc to market your law firm.

Brandalytics is a certified Google Ads partner.

google ads agency

Our Results

A snapshot of some of the ppc results we are accustomed to generating for law firms and attorneys.

448% Tracked ROAS Over 4 Year Span

We’ve built, optimized, and track campaigns for a select client that has generated a recurring 448% return on ad spend as calculated over the last 4 year.

92% Search Impression Share 

We help one of our clients dominate their target market. With a 92% impression share on their best performing keywords.

14% Conversion Rate Increase

Analyzing a client account over a two month span we were able to put a plan in place to increase their on site conversion by 14% within two weeks.

120% Reduction in CPA

A massive reduction in CPA for a client in New Jersey. Within two months we brought the businesses CPA down 120% across all ppc campaigns.

Law Firm PPC Case Study

We have been the agency of record for Rosen & Kirshen Tax law for the past five years and counting.

349% Tracked ROAS Across All Digital Channels

Over the past five years we’ve worked with Rosen & Kirshen Tax Law to digitally transform their web presence to a fully integrated ecosystem. We lead direct marketing efforts to understand revenue correlations from the initial user click-to-sale in ppc and organic campaigns.

We have also lent an advisory role on art direction and are fully responsible for Website, CRM, Analytics, and all digital marketing duties for the firm.

We deliver on: 

  • Hundreds of qualified cases 
  • Significantly Improved Conversion Rates 
  • Website and CRM Management 
  • Organic Search Strategy and Execution

Read more

The Best PPC Marketing Company for Lawyers

Why we are North America's best law firm marketing agency.

On marketing channel performance

Lawyers today are under more pressure than ever before to bring in new business. The competitive landscape has changed, and with the growth of the internet, potential clients can now research their legal options online before ever stepping into a law office. As a result, lawyers have turned to pay-per-click (PPC) advertising as a way to generate more leads and close more deals.

PPC for lawyers is by far the most effective form of traditional advertising when it comes to generating new cases. Not only does PPC allow you to target potential clients who are already interested in legal services, but it also provides instant feedback on how well your ads are performing. This allows you to make quick adjustments and improve your results over time.

In addition, PPC for lawyers can also result in increased revenue and closed deals. Thanks to its ability to target specific keywords relevant to each practice area, PPC can help you reach more qualified leads who are ready and willing to hire a lawyer. And because PPC campaigns are highly customizable, you can fine-tune them according to your own unique needs and goals.

On results

There are a few key reasons why Brandalytics is the best ppc firm for lawyers and attorneys. First, we have a team of ppc experts who understand the unique needs of law firms. We know how to target the right keywords and create ads that resonate with your target audience.

Second, we have a proven track record of success in helping law firms grow their business through ppc. We have helped countless clients increase their leads and conversions, and we can do the same for you.

Third, we offer competitive pricing for our ppc services. We believe that every law firm deserves access to effective ppc marketing, regardless of budget.

If you’re looking for a ppc firm that can help you grow your law firm, contact Brandalytics today. We’ll be happy to answer any of your questions and get you started on the path to success.

We encourage you to read our latest case study on a local tax law firm. We have been the agency of record for the firm for the past five years and consitently deliver on top of line digital marketing services and ppc results for their firm. 

Your Law Firm PPC Expert

Brandalytics was founded by Daniel Phillips. Daniel has been a law firm PPC consultant serving PPC campaigns for firms of all sizes. 

If you’re looking for someone highly experienced with ppc for lawyers – rest assured you’re in good hands. 

In his career, Daniel has led PPC programs for a wide range of businesses including but not limited to: Rosen & Kirshen Tax Law, Kleinman Law, FlipGive, eSight, ResQ, Platinum Capital Connect, ASTOUND, Space Agency, She loves me. 

ppc for lawyers

What You Can Expect

We expect to deliver these results if chosen to work with your firm.

More Cases, More Leads

As a lawyer, you know that generating leads is essential to the success of your business. And while there are many ways to generate leads, one of the most effective is through pay-per-click (PPC) advertising.

PPC is a form of online advertising in which you pay for each click on your ad. The advantage of PPC is that it allows you to target potential clients who are actively searching for legal services.

When done correctly, PPC can be an extremely effective way to generate leads and grow your law firm.

Increased Phone Call Traffic

If you’re looking to increase the amount of phone calls your law firm receives, Google ppc is a great option. ppc campaigns can be customized to target potential clients in your area, and our call tracking platform can help you understand where your calls are coming from.

With call tracking, you can ensure that your law firm is getting the most bang for your buck from every click in your ppc campaigns.

Decreased Cost per Acquisition

Your firm can expect a decreased cost per acquisition when working with our talented ppc consultants. 

Finding leads through traditional prospecting is time consuming and yields diminishing results. Instead, we target your consumers when they are actively looking for your service.

Leave the prospecting to sales teams and focus on inbound marketing.

Fullsome PPC Management

Manage your firm while we manage your digital advertising campaigns. Focus on what matters to you.

We’ve provided PPC for lawyers, attorneys, and the legal industry for over 10 years. We understand the subtle nuances of your business and your busy daily schedules. 

We’re not here to interfere. Only to help drive valuable leads that work well within your existing business framework.

FAQ on PPC for Lawyers

Frequently asked questions by law firms looking to engage in PPC or those looking to optimize their already running campaigns.

A well trained marketing firm will help to integrate the proper tracking platforms to understand the relationship from a users first click to their first closed case with your firm. 

Common tools used for tracking ppc campaigns are: Google Analytics, Google Tag Manager, Hubspot, Pardot, Salesforce, and other CRM and Marketing Automation platforms. 

Pay per click campaigns are variable costs and dependent on your chosen budget. 

Google ads functions via auction. In order to position higher than your competition your bids must be higher than your competitor for the same key term. 

Average click costs in the legal industry will depend on the amount of competition for your given keyword, in your given targeted region.

You’re likely to start seeing results in the first few days providing you are working with a talented PPC management firm.

After that a 7 to 14 day optimization window is recommended to fine tune your campaigns and ensure smooth performance. 

PPC management is an ongoing job. While it is possible to setup an effective campaign as a “set it and forget it project” it is not recommended. Ongoing changes in the Google search algorithm require consistent management from trained professionals in order to outrank competitors with similar resources.

With ppc campaigns for lawyers targeted traffic is guaranteed. Meaning you can rest assured you will be driving traffic from individuals searching for services offered by your firm.

Conversions, cases, and closed deals can never be guaranteed by any marketing program in any discipline. 

However, providing you have an appealing business offering for legal consumers it is highly likely you will create a profitable business stream from PPC campaigns. 

PPC companies for lawyers have a lot of work to do on a daily basis. In addition to optimizations, they also need to stay up to date with the latest search engine practices, monitor analytic platforms and CRM data, and perform other campaign-related duties.

One of the most important aspects of ppc management is campaign optimization. This involves tweaking ads, keywords, and landing pages to ensure that they are as effective as possible. ppc companies continually test different combinations in order to find the ones that work best.

Another key responsibility is keeping track of search engine changes and updates. ppc companies need to be aware of any new features or algorithm changes that could impact their campaigns. They then need to make the necessary changes to keep their campaigns running smoothly.

ppc companies also monitor analytic platforms and CRM data in order to glean insights into how their campaigns are performing. They use this information to make adjustments and optimizations as needed.

Finally, ppc companies often perform other duties such as creating reports, troubleshooting issues, and providing guidance and support to clients. They must be able to wear many hats and be able to handle a variety of tasks simultaneously.

All in all, ppc companies for lawyers have a lot of work to do on a daily basis. But by putting in the hard work, they can help their clients achieve great results.

Brandalytics is the best ppc company for lawyers. We help firms improve their online visibility and paid traffic with our proven ppc strategies. Our team of law firm ppc experts has a wealth of experience in all aspects of PPC, from keyword research to campaign audits and on-going campaign optimization. We’re passionate about helping our clients succeed online, and we’ll work tirelessly to help you achieve your goals. Contact us today to learn more about how we can help you improve your ppc campaigns for your law firm. Thank you for choosing Brandalytics.

PPC Packages for Lawyers

A few basic packages we can offer to your firm for ppc campaign audits, creation, and ongoing management.
Account Audit
  • 1 Hour Adwords Account Audit
  • Google Analytics Audit
  • CRM Audit
  • Call Tracking Audit
  • Additional PPC Channel Audit
  • Analysis & Reccomendation Report
Account Setup
  • Keyword Research
  • Recommendations
  • Campaign Creation
  • Google Analytics Intregration
  • CRM Integration (Optonal)
  • Call Tracking Setup (Optional)
Account Management
  • 9-5 Monday-to-Friday Management
  • Ongoing Optimizations
  • Unlimited Campaign Creation
  • Google Analytics Monitoring
  • Integrated Monthly Reporting
  • 1 Hour/Month of Growth Consulting

PPC for Lawyers Service List

Some of the services we offer as a pay per click agency.

Keyword Research

We will help you research optimal keywords for your businesses PPC campaign.

Landing Pages

Brandalytics is fully enabled to support your landing page needs. We can build elegant high converting landing pages for your campaigns.

Conversion Rate Optimization

Helping your business get higher conversion rates will help you generate more PPC leads.

Google Analytics

Trained Google Analytics professionals. As a Toronto PPC Agency we are fully entrenched in every instance of your Google Analytics.

Social Media Advertising

We're experts in social media PPC advertising. Facebook, Instagram, Twitter, LinkedIn, and more.

CRM and Marketing Automation

A fully certified Hubspot agency. We can help implement and manage hubspot to assist in the optimization of your PPC campaigns.

PPC Features

Some of the features that you can expect from your PPC agency campaigns.

Geo Targeting

All PPC campaigns allow your business to geotarget users down to the postal code in some instances.

Cross Network Reach

Leverage your budget across networks. Google, Facebook, LinkedIn and more. Reach users who have visited your website across the entire web.

High Intent Leads

With PPC campaigns you will only target users who have already displayed intent searching for your product.

Top of Search Positioning

Get your business listed at the top of popular search engines like Google and Bing instantly.

Ad Scheduling

We can schedule your ads to show only when your customers are searching for your products.

Pay Per Click Pricing

Only pay for the users that have actually visited your website. Don't pay for wasted impressions and views.

Why Choose Brandalytics As Your PPC Agency

Choosing a PPC management compant can be a competitive task. Listen to what some of our satisfied clients have to say about our work.

“Growing our online advertising with Brandalytics was a seamless experience”

Growing our online advertising with Brandalytics was a seamless experience. Their knowledge of online conversion helped us create a data driven model on CPA investments with predictable & profitable performance.

  • Mark Bachman, FlipGive

“Time and peace of mind to focus on growth”

As a startup founder, working with Brandalytics has given us the time and peace of mind to focus on the growth of the company, knowing that we are in good hands. Daniel and his team became an extension of our team, willing to take the time to walk us through every little detail if we asked or happy to develop strategies and execute campaigns without oversight. Their leadership, expertise and willingness to go above and beyond for our business sets them apart and I would recommend them highly.

  • Hart Togman, Rent Panda

Working with Brandalytics has been fantastic”

Working with Brandalytics has been fantastic. It allows us to focus on our business knowing that our online presence is being managed and constantly tweaked to ensure best results. 10/10 would recommend.

  • Jeff Kirshen, Rosen & Kirshen Tax Law

Origin Travels highly recommends”

Brandalytics helped us setup HubSpot which allowed us to leverage new functionality to communicate with different segments of our audience. Also, we were able to visualize new reporting capabilities based on e-commerce and user traffic data. Great help! Origin Travels highly recommends Brandalytics as an implementation and management partner.

  • Britt Kasco, Origin Travels

“Digital marketing inside and out”

Daniel knows digital marketing and many things web inside and out. He can provide a wealth of knowledge and expertise to any growing business.

  • David Benoliel, Real Content Network

“Simply exceptional”

Simply exceptional. We trust Brandalytics with a massive budget and scope of work, and day after day, they deliver. Thank you, Brandalytics for coming on board very quickly and helping us steer our ship in the right direction.

  • Jeffrey Fenton, eSight

“Would definitely recommend”

We had a wonderful experience with Daniel (Brandalytics) . He was very hands-on with the project and made several helpful suggestions that we weren’t even aware of. Would definitely recommend

  • Gary Faris, United Coachline
“Able to convert the right clients”

We worked with Brandalytics on the Launch of our new business Platinum Capital Connect. Finding a niche and setting yourself apart certainly presents challenges. With their help we were able to convert the right clients.

  • Ely Benzaquen, Platinum Capital Connect

Get Your Free Law Firm PPC Proposal

Please fill out the form below for a free consultation and ppc proposal.

Schedule a free consultation

Please fill out the form below to discuss ppc advertising for your law firm.

We are eager to talk about all of your search engine marketing needs and we would be happy to have a chat at any time.

We are experts in law firm marketing and we’re looking forward to answering any questions you may have about ppc for lawyers.

Don’t hesitate to reach out to to schedule a consultation about your law firm’s ppc needs – we would be more than happy to chat!

With years of experience in law firm marketing, our team is confident that we can answer any and all questions you may have.

Google Ads Agency

We’re a certified google ads agency with over 14 years of experience with Google Adwords and their related products. 

Rest assured that we can drive qualified traffic and clients to your website without wasting your precious ad spend.

Facebook Ads Agency

We’ve been Facebook advertisers since the platform began. We’ve hundreds of thousands of facebook and Instagram followers to world class brands and media organizations. 

We’ve helped tech startups find new interest based audiences to grow their databases.

Linkedin Ads Agency

Need to target job rich data? We can help you as a Linkedin advertising company. 

Linkedin advertising is effective for lead generation, highly qualified leads, and website advertising.

Toronto SEO Agency

We know SEO. We have a proven track record of building hundreds of thousands of clicks and millions of impressions for our partners.

Read more about our SEO services right here.

Law Firm PPC News

The latest trends, ticks, and tips from the world of PPC (pay per click) advertising.