PPC for Lawyers

PPC Marketing Agency for Lawyers

PPC for lawyers is a highly effective way to market your law firm. By using relevant keywords and targeted ads, you can reach potential clients who are searching for legal services online.

With ppc marketing for lawyers, you can control your budget and target your audience specifically. This makes it an extremely cost-effective way to market your law firm.

PPC for lawyers can be used to target potential clients in your local area or across the country. You can also use ppc to target specific practice areas, such as personal injury or family law.

No matter what your marketing goals are, ppc for lawyers can help you reach them. Contact our ppc agency today to learn more about how you can use ppc to market your law firm.

Brandalytics is a certified Google Ads partner.

google ads agency

Working with Brandalytics has been fantastic”

Working with Brandalytics has been fantastic. It allows us to focus on our business knowing that our online presence is being managed and constantly tweaked to ensure best results. 10/10 would recommend.

Jeff Kirshen, Managing Partner @ Rosen & Kirshen Tax Law

Truly elite in the world of digital marketing”

Brandalytics is truly elite in the world of Digital Marketing. They’re incredibly hardworking and always on top of every task. Their skill set is second to none, and will keep you updated on methods, progress and results every step of the way!

Alex De Boyrie, Principal @ De Boyrie Law

PPC for Lawyers Case Study

We have been the agency of record for Rosen & Kirshen Tax law for the past five years and counting. See our results with the firm below. 

Driving Repeatable Business for Toronto’s Top Tax Lawyers

Over the past five years we’ve worked with Rosen & Kirshen Tax Law to digitally transform their web presence to a fully integrated ecosystem. We lead direct marketing efforts to understand revenue correlations from the initial user click-to-sale in ppc and organic campaigns.

We have also lent an advisory role on art direction and are fully responsible for Website, CRM, Analytics, and all digital marketing duties for the firm.

We deliver on: 

  • Hundreds of qualified cases through PPC
  • Significantly Improved Conversion Rates 
  • Website and CRM Management 
  • Organic Search Strategy and Execution

Read more

The Best PPC Marketing Company for Lawyers

Why we are the best law firm marketing agency.

On marketing channel performance

Lawyers today are under more pressure than ever before to bring in new business. The competitive landscape has changed, and with the growth of the internet, potential clients can now research their legal options online before ever stepping into a law office. As a result, lawyers have turned to pay-per-click (PPC) advertising as a way to generate more leads and close more deals.

PPC for lawyers is by far the most effective form of traditional advertising when it comes to generating new cases. Not only does PPC allow you to target potential clients who are already interested in legal services, but it also provides instant feedback on how well your ads are performing. This allows you to make quick adjustments and improve your results over time.

In addition, PPC for lawyers can also result in increased revenue and closed deals. Thanks to its ability to target specific keywords relevant to each practice area, PPC can help you reach more qualified leads who are ready and willing to hire a lawyer. And because PPC campaigns are highly customizable, you can fine-tune them according to your own unique needs and goals.

On results

There are a few key reasons why Brandalytics is the best ppc firm for lawyers and attorneys. First, we have a team of ppc experts who understand the unique needs of law firms. We know how to target the right keywords and create ads that resonate with your target audience.

Second, we have a proven track record of success in helping law firms grow their business through ppc. We have helped countless clients increase their leads and conversions, and we can do the same for you.

Third, we offer competitive pricing for our ppc services. We believe that every law firm deserves access to effective ppc marketing, regardless of budget.

If you’re looking for a ppc firm that can help you grow your law firm, contact Brandalytics today. We’ll be happy to answer any of your questions and get you started on the path to success.

We encourage you to read our latest case study on a local tax law firm. We have been the agency of record for the firm for the past five years and consitently deliver on top of line digital marketing services and ppc results for their firm. 

The Law Firm Marketing Experts

Brandalytics was founded by Daniel Phillips. Daniel has been a law firm PPC consultant serving PPC campaigns for firms of all sizes. 

If you’re looking for someone highly experienced with ppc for lawyers – rest assured you’re in good hands. 

In his career, Daniel has led PPC programs for a wide range of businesses including but not limited to: Rosen & Kirshen Tax Law, De Boyrie Law, Kleinman Law, FlipGive, eSight, ResQ, Platinum Capital Connect, ASTOUND, Space Agency.

ppc for lawyers

What You Can Expect

We expect to deliver these results if chosen to work with your firm.

More Cases, More Leads

As a lawyer, you know that generating leads is essential to the success of your business. And while there are many ways to generate leads, one of the most effective is through pay-per-click (PPC) advertising.

PPC is a form of online advertising in which you pay for each click on your ad. The advantage of PPC is that it allows you to target potential clients who are actively searching for legal services.

When done correctly, PPC can be an extremely effective way to generate leads and grow your law firm.

Increased Phone Call Traffic

If you’re looking to increase the amount of phone calls your law firm receives, Google ppc is a great option. ppc campaigns can be customized to target potential clients in your area, and our call tracking platform can help you understand where your calls are coming from.

With call tracking, you can ensure that your law firm is getting the most bang for your buck from every click in your ppc campaigns.

Decreased Cost per Acquisition

Your firm can expect a decreased cost per acquisition when working with our talented ppc consultants. 

Finding leads through traditional prospecting is time consuming and yields diminishing results. Instead, we target your consumers when they are actively looking for your service.

Leave the prospecting to sales teams and focus on inbound marketing.

PPC Management for Lawyers

Manage your firm while we manage your digital advertising campaigns. Focus on what matters to you.

We’ve provided PPC for lawyers, attorneys, and the legal industry for over 10 years. We understand the subtle nuances of your business and your busy daily schedules. 

We’re not here to interfere. Only to help drive valuable leads that work well within your existing business framework.

FAQ on PPC for Lawyers

Frequently asked questions by law firms looking to engage in PPC or those looking to optimize their already running campaigns.

A well trained marketing firm will help to integrate the proper tracking platforms to understand the relationship from a users first click to their first closed case with your firm. 

Common tools used for tracking ppc campaigns are: Google Analytics, Google Tag Manager, Hubspot, Pardot, Salesforce, and other CRM and Marketing Automation platforms. 

Pay per click campaigns are variable costs and dependent on your chosen budget. 

Google ads functions via auction. In order to position higher than your competition your bids must be higher than your competitor for the same key term. 

Average click costs in the legal industry will depend on the amount of competition for your given keyword, in your given targeted region.

You’re likely to start seeing results in the first few days providing you are working with a talented PPC management firm.

After that a 7 to 14 day optimization window is recommended to fine tune your campaigns and ensure smooth performance. 

PPC management is an ongoing job. While it is possible to setup an effective campaign as a “set it and forget it project” it is not recommended. Ongoing changes in the Google search algorithm require consistent management from trained professionals in order to outrank competitors with similar resources.

With ppc campaigns for lawyers targeted traffic is guaranteed. Meaning you can rest assured you will be driving traffic from individuals searching for services offered by your firm.

Conversions, cases, and closed deals can never be guaranteed by any marketing program in any discipline. 

However, providing you have an appealing business offering for legal consumers it is highly likely you will create a profitable business stream from PPC campaigns. 

PPC companies for lawyers have a lot of work to do on a daily basis. In addition to optimizations, they also need to stay up to date with the latest search engine practices, monitor analytic platforms and CRM data, and perform other campaign-related duties.

One of the most important aspects of ppc management is campaign optimization. This involves tweaking ads, keywords, and landing pages to ensure that they are as effective as possible. ppc companies continually test different combinations in order to find the ones that work best.

Another key responsibility is keeping track of search engine changes and updates. ppc companies need to be aware of any new features or algorithm changes that could impact their campaigns. They then need to make the necessary changes to keep their campaigns running smoothly.

ppc companies also monitor analytic platforms and CRM data in order to glean insights into how their campaigns are performing. They use this information to make adjustments and optimizations as needed.

Finally, ppc companies often perform other duties such as creating reports, troubleshooting issues, and providing guidance and support to clients. They must be able to wear many hats and be able to handle a variety of tasks simultaneously.

All in all, ppc companies for lawyers have a lot of work to do on a daily basis. But by putting in the hard work, they can help their clients achieve great results.

A law firm should consider working with a PPC (pay-per-click) agency when they are looking to increase their online visibility and attract more qualified leads through search engine advertising. PPC is a type of digital advertising where businesses bid on keywords related to their products or services and pay a fee each time their ad is clicked.

There are a few key considerations for when a law firm should begin working with a PPC agency:

  1. The firm has a clear understanding of their target audience: In order to effectively target potential clients through PPC advertising, it’s important to have a clear understanding of who you are trying to reach. This includes demographics, location, and pain points that your firm can address.

  2. The firm has a defined budget: PPC can be a cost-effective way to reach potential clients, but it’s important to have a clear understanding of your budget and what you are willing to spend on advertising. This will help guide your PPC strategy and ensure that you are getting the most value for your money.

  3. The firm has a solid website: PPC ads will typically drive traffic to your website, so it’s important to make sure your website is up to date, easy to navigate, and provides valuable information to visitors. A PPC agency can help optimize your website for conversions and ensure that it is set up to effectively capture leads.

  4. The firm is looking for a measurable return on investment: One of the benefits of PPC is that it is highly measurable, which makes it easy to track the success of your campaigns. This allows you to see the return on your investment and make informed decisions about your advertising budget.

Overall, a law firm should consider working with a PPC agency when they are looking to increase their online visibility, attract qualified leads, and measure the success of their advertising efforts. By partnering with a PPC agency, a law firm can gain valuable insights into their target audience and implement a targeted advertising strategy that drives results.

Pay-per-click (PPC) campaigns can potentially lower your cost per acquisition (CPA) for your law firm, but it ultimately depends on a variety of factors, including the efficiency of your campaign, the competitiveness of the keywords you are bidding on, and the quality of the landing pages on your website.

PPC campaigns allow you to bid on specific keywords and have your ad displayed in search engine results when users search for those keywords. This can be an effective way to drive targeted traffic to your website, and if your website is optimized for conversions, you may be able to lower your CPA by converting a higher percentage of visitors into leads or clients.

To optimize your PPC campaign for lower CPA, you should focus on the following:

  1. Research and select relevant and low-competition keywords to bid on.
  2. Use negative keywords to exclude irrelevant searches and reduce wasted spend.
  3. Write compelling ad copy that clearly communicates the value of your services.
  4. Create targeted landing pages with a clear call-to-action.
  5. Use conversion tracking to measure the effectiveness of your campaigns.

By following these best practices, you may be able to lower your CPA and increase the return on investment of your PPC campaigns.


Pay-per-click (PPC) platforms allow businesses, including law firms, to bid on keywords or phrases and display ads in search engine results pages (SERPs) or on other websites. When a user clicks on one of these ads, the business pays a fee to the platform. PPC can be an effective way for law firms to reach potential clients, as it allows them to target specific keywords and demographics.

There are several types of PPC platforms available to law firms, including:

  1. Google Ads: This is the most widely used PPC platform and allows businesses to display ads on Google search results pages, as well as on websites in the Google Display Network. Google Ads uses a bidding system to determine which ads are displayed, with the highest bidder getting the top spot.

  2. Bing Ads: This platform, operated by Microsoft, allows businesses to display ads on Bing search results pages and on websites in the Bing Display Network. Like Google Ads, it uses a bidding system to determine ad placement.

  3. Social media platforms: Many social media platforms, such as Facebook, Instagram, and LinkedIn, offer PPC advertising options. These platforms allow businesses to target specific demographics and interests, and to display ads in users’ news feeds or on other parts of the platform.

  4. Legal directories: Some legal directories, such as Avvo and Justia, offer PPC advertising options specifically for law firms. These platforms allow firms to display ads on their directory websites or in search results pages.

It’s important for law firms to carefully consider which PPC platform is right for them, as each has its own unique features and targeting options. Law firms should also consider their budget and the goals they hope to achieve with their PPC campaigns. Working with a digital marketing agency or consultant who has experience in PPC for law firms can be helpful in determining the best strategy.


Law firms are constantly looking for ways to reach new clients and expand their practice. One effective way to do this is through the use of paid advertising, specifically through pay-per-click (PPC) channels such as Google Ads. One specific strategy that can be particularly effective for law firms is remarketing, which allows firms to target ads to users who have already visited their website.

Remarketing works by placing a small piece of code, known as a “cookie,” on a user’s browser when they visit a law firm’s website. This cookie allows the law firm to show targeted ads to that user as they browse the internet. For example, if a user visits a law firm’s website to learn more about divorce proceedings, the firm could later show that user ads for their divorce services as they browse other websites.

There are several benefits to using remarketing for law firms. First, it allows firms to stay top-of-mind with potential clients who may not be ready to hire an attorney right away. By regularly showing targeted ads to these users, firms can keep their services at the forefront of their minds and increase the likelihood that they will choose the firm when they are ready to move forward with legal representation.

Second, remarketing can be a cost-effective way for law firms to reach new clients. Because the ads are only shown to users who have already expressed an interest in the firm’s services, the firm is more likely to see a positive return on investment.

Finally, remarketing allows law firms to tailor their ads to specific practice areas and audiences. For example, a firm that specializes in personal injury cases could show ads specifically to users who have visited their website and expressed an interest in personal injury law.

Overall, remarketing can be a powerful tool for law firms looking to reach new clients and expand their practice. By targeting ads to users who have already shown an interest in their services, firms can effectively stay top-of-mind and increase the likelihood of conversions.

The cost of a click on a Google Ad can vary greatly depending on the industry and competition for keywords in that industry. Legal industries, in particular, can have a wide range of costs per click (CPC) on AdWords.

The legal industry as a whole has an average CPC of around $3 to $5, but this can vary greatly depending on the specific practice area. For example, personal injury lawyers may have a CPC of around $6 to $10, while bankruptcy lawyers may have a CPC of around $4 to $8.

CPC can also vary depending on the location and competition in that area. For example, a personal injury lawyer in a small town may have a CPC of around $4 to $6, while a personal injury lawyer in a large city may have a CPC of $10 to $15.

Additionally, the CPC for legal services can be affected by the type of service being advertised. For example, a criminal defense lawyer may have a CPC of around $5 to $8, while a immigration lawyer may have a CPC of around $8 to $12.

Overall, the cost per click for legal industries on Google AdWords can vary greatly depending on the specific practice area, location, and type of service being advertised. It is important for legal professionals to conduct keyword research and analyze their competition to determine the most cost-effective strategy for their AdWords campaigns.

Brandalytics is the best ppc company for lawyers. We help firms improve their online visibility and paid traffic with our proven ppc strategies. Our team of law firm ppc experts has a wealth of experience in all aspects of PPC, from keyword research to campaign audits and on-going campaign optimization. We’re passionate about helping our clients succeed online, and we’ll work tirelessly to help you achieve your goals. Contact us today to learn more about how we can help you improve your ppc campaigns for your law firm. Thank you for choosing Brandalytics.

PPC Services for Lawyers

A few basic packages we can offer to your firm for ppc campaign audits, creation, and ongoing management.

Account Audit
  • 1 Hour Adwords Account Audit
  • Google Analytics Audit
  • CRM Audit
  • Call Tracking Audit
  • Additional PPC Channel Audit
  • Analysis & Reccomendation Report
Account Setup
  • Keyword Research
  • Recommendations
  • Campaign Creation
  • Google Analytics Intregration
  • CRM Integration (Optonal)
  • Call Tracking Setup (Optional)
Account Management
  • 9-5 Monday-to-Friday Management
  • Ongoing Optimizations
  • Unlimited Campaign Creation
  • Google Analytics Monitoring
  • Integrated Monthly Reporting
  • 1 Hour/Month of Growth Consulting

A-la-carte Managed PPC Services for Lawyers

Some of the services we offer as a pay per click agency.

Keyword Research

We will help you research optimal keywords for your businesses PPC campaign.

Landing Pages

Brandalytics is fully enabled to support your landing page needs. We can build elegant high converting landing pages for your campaigns.

Conversion Rate Optimization

Helping your business get higher conversion rates will help you generate more PPC leads.

Google Analytics

Trained Google Analytics professionals. As a PPC Agency for lawyers we are fully entrenched in every instance of your Google Analytics.

Social Media Advertising

We’re experts in social media PPC advertising, Facebook, Instagram, Twitter, LinkedIn, and more.

CRM & Marketing Automation

A fully certified Hubspot agency. We can help implement and manage hubspot to assist in the optimization of your PPC campaigns.

Why Choose Brandalytics as the PPC Agency for your Law Firm

Choosing a PPC management company can be a competitive task. Listen to what some of our satisfied clients have to say about our work.

Andrey Valishin
Andrey Valishin
Fantastic service. One of the top digital marketing agencies with a focus on metrics and growth. We built out our WordPress website with Brandalytics and trust them to lead our entire digital marketing program!
Alessandro de Boyrie
Alessandro de Boyrie
Daniel is truly elite in the world of Digital Marketing. He’s incredibly hardworking and always on top of every task. His skill set is second to none, and he will keep you updated on methods, progress and results every step of the way!
Brandlytics knows exactly what their doing in the online digital marketing space. Highly recommend.
We worked with Daniel on the Launch of our new business Platinum Capital Connect. Starting a new Business in the Financial Services area is a difficult task. Finding a niche and setting yourself apart certainly presents challenges. With Daniel's help we were able to target the right clients and convert theme to closed deals. I highly recommend Daniel and his company, the service and results are excellent.
David Benoliel
David Benoliel
Daniel knows digital marketing and many things web inside and out. He can provide a wealth of knowledge and expertise to any growing business.
Ian Benoliel
Ian Benoliel
Daniel did a great job in settling a strategy for Seo, keywords and ad words.
Gary Faris
Gary Faris
We had a wonderful experience with Daniel (Brandalytics) . He was very hands-on with the project and made several helpful suggestions that we weren’t even aware of. Would definitely recommend
Mark Bachman
Mark Bachman
Growing our online advertising with Brandalytics was a seamless experience. Their knowledge of online conversion helped us create a data driven model on CPA investments with predictable & profitable performance.
Charlie Horner
Charlie Horner
Working with Brandalytics has been professional, consistent, and a pleasure each and every time. You can expect clear communication, realistic deadlines, and friendly service from people who know what they’re talking about.

Free Law Firm PPC Quote

Please fill out the form below for a free consultation and ppc proposal.

Schedule a free consultation

Please fill out the form below to discuss ppc advertising for your law firm.

We are eager to talk about all of your search engine marketing needs and we would be happy to have a chat at any time.

We are experts in law firm marketing and we’re looking forward to answering any questions you may have about ppc for lawyers.

Don’t hesitate to reach out to to schedule a consultation about your law firm’s ppc needs – we would be more than happy to chat!

With years of experience in law firm marketing, our team is confident that we can answer any and all questions you may have.

The History Of PPC For Lawyers

Pay-per-click (PPC) advertising for lawyers has come a long way since its inception. PPC advertising is a form of online advertising where the advertiser pays each time a user clicks on one of their ads. In the early days of PPC, lawyers were among the first to adopt the new advertising method as a way to drive leads to their practices.

The first PPC ads for lawyers appeared on search engines in the late 1990s. These early ads were simple text-based ads that appeared on the search engine results pages (SERPs) when users searched for specific keywords related to legal services. These ads were relatively inexpensive and could be targeted to specific geographic regions, making them an attractive option for lawyers looking to reach potential clients in their local area.

As the internet continued to grow, so did the number of lawyers using PPC advertising. By the mid-2000s, PPC had become one of the most popular forms of online advertising for lawyers. This was in part due to the rise of Google AdWords, which made it easy for lawyers to create and manage their own PPC campaigns.

In the 2010s, the use of PPC advertising among lawyers continued to grow. With the rise of mobile internet usage, lawyers had to adapt their PPC campaigns to account for users searching for legal services on their smartphones. Additionally, the introduction of Google AdWords’ Quality Score system made it more difficult for lawyers to rank well in the search results without investing in high-quality ads.

Today, PPC advertising remains a popular and effective way for lawyers to reach potential clients. With the use of advanced targeting options, such as location and demographics, lawyers can now reach a highly targeted audience. And, with the introduction of new features like Google AdWords’ ‘Expanded Text Ads’, lawyers can now include more information in their ads, making them more effective at driving leads.

Overall, PPC advertising has been a valuable tool for lawyers to grow their business over the last two decades. As technology continues to evolve, it will be interesting to see how PPC advertising for lawyers continues to evolve in the future.

PPC for Lawyers Blog

The latest trends, ticks, and tips from the world of PPC for lawyers.