PPC for Lawyers

A guide to succeeding in PPC from the law firm marketing experts.

Get more leads and clients with our expert PPC for lawyers strategy. Drive targeted traffic to your website and grow your business.

PPC for lawyers is a highly effective way to market your law firm. By using relevant keywords and targeted ads, you can reach potential clients who are searching for legal services online.

With ppc marketing for lawyers, you can control your budget and target your audience specifically. This makes it an extremely cost-effective way to market your law firm.

PPC for lawyers can be used to target potential clients in your local area or across the country. You can also use ppc to target specific practice areas, such as personal injury or family law.

No matter what your marketing goals are, ppc for lawyers can help you reach them. Contact our ppc agency today to learn more about how you can use ppc to market your law firm.

Brandalytics is a certified Google Ads partner.

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What is PPC for Lawyers?

PPC (Pay-Per-Click) for lawyers is a digital advertising model that involves placing ads on search engine results pages (SERPs), social media platforms, or other websites, and paying a fee each time someone clicks on the ad. Essentially, it is a way of buying website traffic instead of trying to generate it organically. For lawyers, PPC can be an effective way to attract new clients, as it allows them to target potential clients who are actively searching for legal services online.

PPC for lawyers typically involves creating highly targeted ads that appear when someone types in a specific search term or keyword related to the legal services they offer. For example, a personal injury law firm might create an ad that appears when someone types in “personal injury lawyer near me” or “car accident attorney.” The ad would then direct the user to the law firm’s website, where they can learn more about the firm’s services and potentially contact them for representation. By using PPC for lawyers, law firms can drive targeted traffic to their website and potentially increase their client base.

The goal of SEO for lawyers is to ensure that potential clients searching for legal services online can easily find the law firm’s website and consider it as a viable option. A higher search engine ranking means greater visibility, which can lead to more website traffic and potential clients. By optimizing their online presence, law firms can increase their chances of appearing in the top search results for relevant keywords and phrases, establishing their authority in their practice area, and ultimately attracting more clients to their business.

Why is PPC for Lawyers Important?

PPC for lawyers is important for several reasons. First and foremost, it can help law firms attract new clients quickly and efficiently. Unlike SEO, which can take time to produce results, PPC allows law firms to target potential clients who are actively searching for legal services online and drive them to their website. This can be particularly valuable for new law firms or those looking to expand their client base quickly.

In addition to its speed and efficiency, PPC for lawyers also offers a high degree of targeting and control. Law firms can create highly targeted ads that appear only to people who are searching for specific legal services in their area. This can help ensure that the law firm’s advertising dollars are being spent efficiently and effectively, as they are only reaching people who are likely to be interested in their services. Additionally, PPC allows law firms to set a budget and control their spending, ensuring that they don’t overspend on advertising and can get a good return on their investment.

A higher search engine ranking can lead to increased website traffic, more inquiries from potential clients, and ultimately, more business for the law firm. SEO for lawyers can also help establish the law firm’s authority in their practice area and build trust with potential clients. By creating high-quality, informative content that addresses the questions and concerns of their target audience, law firms can position themselves as experts in their field and build a loyal following of clients who trust their expertise and knowledge. Overall, SEO for lawyers is a critical component of any law firm’s marketing strategy and can have a significant impact on the success of their business.

Key Factors in PPC for Lawyers

Success in PPC for lawyers is dependent on several key factors. First, it is crucial to select the right keywords and target the right audience. Lawyers should choose keywords that are relevant to their legal services and are commonly searched by potential clients. Additionally, they should target their ads to specific geographic areas to ensure that they are reaching potential clients who are located in their service area. This requires a thorough understanding of the target audience and their search behavior.

Another key factor for success in PPC for lawyers is the quality and relevance of the landing page. When someone clicks on a PPC ad, they should be directed to a landing page that is relevant to their search and provides them with the information they need to take action (e.g. contact the law firm, schedule a consultation). The landing page should be well-designed, easy to navigate, and provide clear calls-to-action. Additionally, it should be optimized for conversion to ensure that visitors are more likely to take action once they arrive on the page. By focusing on these key factors, law firms can create effective PPC campaigns that drive traffic, generate leads, and ultimately help grow their business.

In addition to its speed and efficiency, PPC for lawyers also offers a high degree of targeting and control. Law firms can create highly targeted ads that appear only to people who are searching for specific legal services in their area. This can help ensure that the law firm’s advertising dollars are being spent efficiently and effectively, as they are only reaching people who are likely to be interested in their services. Additionally, PPC allows law firms to set a budget and control their spending, ensuring that they don’t overspend on advertising and can get a good return on their investment.

A higher search engine ranking can lead to increased website traffic, more inquiries from potential clients, and ultimately, more business for the law firm. SEO for lawyers can also help establish the law firm’s authority in their practice area and build trust with potential clients. By creating high-quality, informative content that addresses the questions and concerns of their target audience, law firms can position themselves as experts in their field and build a loyal following of clients who trust their expertise and knowledge. Overall, SEO for lawyers is a critical component of any law firm’s marketing strategy and can have a significant impact on the success of their business.

Keyword Research

Keyword research is a critical component of any successful PPC campaign for lawyers. By identifying the right keywords to target, law firms can ensure that their ads are seen by potential clients who are actively searching for their services. Keyword research allows law firms to identify which keywords are being searched most frequently by their target audience, as well as which keywords are likely to drive the most traffic and generate the most leads. This information can be used to create highly targeted campaigns that reach the right people at the right time.

In addition to identifying the right keywords, keyword research can also help law firms identify negative keywords to exclude from their campaigns. Negative keywords are search terms that are not relevant to the law firm’s services and should be excluded from the campaign to ensure that the law firm’s advertising dollars are being spent efficiently. By conducting thorough keyword research, law firms can ensure that their PPC campaigns are highly targeted and effective, driving more traffic to their website, generating more leads, and ultimately helping them grow their business.

The Importance of Conversion Tracking

Conversion tracking is an essential aspect of PPC for lawyers as it enables law firms to measure the success of their campaigns and make data-driven decisions to improve their performance. By tracking conversions, law firms can see which ads and keywords are generating the most leads and which ones are not performing as well. This information can then be used to make adjustments to the campaign, such as pausing underperforming ads or allocating more budget to high-performing keywords. Without conversion tracking, law firms would be operating in the dark, not knowing which aspects of their campaigns are working and which ones need improvement.

Another reason why conversion tracking is so important in PPC for lawyers is that it enables law firms to calculate their return on investment (ROI). By tracking the number of leads and conversions generated by their campaigns, law firms can determine the cost per lead or cost per acquisition, and compare this to the revenue generated by those leads. This information can be used to make informed decisions about how to allocate their advertising budget to achieve the best possible ROI. Overall, conversion tracking is an indispensable tool for law firms running PPC campaigns, helping them to optimize their campaigns and achieve their business goals.

The Importance of Ad Copy and CTR

Ad copy and click-through rate (CTR) are critical components of PPC for lawyers. Ad copy is the text that appears in an ad, and it plays a significant role in determining whether someone clicks on the ad or not. Effective ad copy should be attention-grabbing, clear, and concise. It should clearly communicate the benefits of the law firm’s services and make a compelling case for why someone should choose that law firm over its competitors. Additionally, ad copy should be tailored to the specific keywords being targeted and the search intent of the target audience.

CTR is a measure of how many people click on an ad compared to how many times it is shown. A high CTR indicates that an ad is relevant to the target audience and is likely to generate leads. A low CTR, on the other hand, indicates that the ad is not resonating with the target audience and may need to be revised. Improving CTR can lead to a higher Quality Score, which is a metric used by Google to determine the relevancy and effectiveness of an ad. A higher Quality Score can lead to a lower cost per click and better ad placement, ultimately resulting in a more effective and cost-efficient campaign. By focusing on ad copy and CTR, law firms can create PPC campaigns that are highly targeted, effective, and ultimately help grow their business.

Understanding Click Cost in PPC for Lawyers

PPC for lawyers is highly competitive due to the nature of the legal industry. Many law firms are vying for the same keywords and target audiences, which can drive up the cost per click and make it challenging to achieve a high ad position. In addition, legal keywords are often some of the most expensive in the industry due to their high value and the level of competition. As a result, law firms must carefully manage their PPC campaigns to ensure that they are cost-effective and generating a positive return on investment.

The high cost per click in PPC for lawyers can also make it challenging for small and mid-sized law firms to compete with larger firms that have larger advertising budgets. However, with a well-planned strategy, smaller law firms can still achieve success in PPC advertising. This may involve targeting long-tail keywords with lower competition, using ad copy that appeals to a specific niche or demographic, or focusing on a specific geographic area. By carefully managing their campaigns and optimizing their targeting, law firms can achieve a strong ROI and compete effectively in the highly competitive world of PPC for lawyers.

What You Can Expect

If you’re running an efficient PPC campaign for your law firm these are the types of results you can expect to see.

More Cases, More Leads

As a lawyer, you know that generating leads is essential to the success of your business. And while there are many ways to generate leads, one of the most effective is through pay-per-click (PPC) advertising.

PPC is a form of online advertising in which you pay for each click on your ad. The advantage of PPC is that it allows you to target potential clients who are actively searching for legal services.

When done correctly, PPC can be an extremely effective way to generate leads and grow your law firm.

Increased Phone Call Traffic

If you’re looking to increase the amount of phone calls your law firm receives, Google ppc is a great option. ppc campaigns can be customized to target potential clients in your area, and our call tracking platform can help you understand where your calls are coming from.

With call tracking, you can ensure that your law firm is getting the most bang for your buck from every click in your ppc campaigns.

Decreased Cost per Acquisition

Your firm can expect a decreased cost per acquisition when working with our talented ppc consultants. 

Finding leads through traditional prospecting is time consuming and yields diminishing results. Instead, we target your consumers when they are actively looking for your service.

Leave the prospecting to sales teams and focus on inbound marketing.

PPC Management for Lawyers

Manage your firm while we manage your digital advertising campaigns. Focus on what matters to you.

We’ve provided PPC for lawyers, attorneys, and the legal industry for over 10 years. We understand the subtle nuances of your business and your busy daily schedules. 

We’re not here to interfere. Only to help drive valuable leads that work well within your existing business framework.

Hiring a PPC Agency for Your Law Firm

How you can go about hiring a ppc agency for your law firm.

Hiring a PPC agency for a law firm can be a daunting task, but with the right approach, it can be a highly effective way to increase leads and grow the business. The first step in hiring a PPC agency is to research potential agencies and review their portfolios and case studies to ensure that they have experience working with law firms and achieving results in the legal industry. It is also important to consider the agency’s approach to PPC advertising and ensure that it aligns with the law firm’s goals and values.

When selecting a PPC agency for a law firm, it is also important to consider their communication and reporting processes. The agency should provide regular updates on campaign performance and be responsive to any questions or concerns that arise. Additionally, the agency should be transparent about their pricing and provide a clear breakdown of costs and expected ROI. Finally, it is important to establish clear goals and expectations upfront to ensure that the agency is aligned with the law firm’s vision and working towards its goals. By taking a strategic and thoughtful approach to hiring a PPC agency, law firms can partner with a trusted partner who can help them achieve success in the highly competitive world of PPC advertising.

FAQ on PPC for Lawyers

Frequently asked questions by law firms looking to engage in PPC or those looking to optimize their already running campaigns.

A well trained marketing firm will help to integrate the proper tracking platforms to understand the relationship from a users first click to their first closed case with your firm. 

Common tools used for tracking ppc campaigns are: Google Analytics, Google Tag Manager, Hubspot, Pardot, Salesforce, and other CRM and Marketing Automation platforms. 

Pay per click campaigns are variable costs and dependent on your chosen budget. 

Google ads functions via auction. In order to position higher than your competition your bids must be higher than your competitor for the same key term. 

Average click costs in the legal industry will depend on the amount of competition for your given keyword, in your given targeted region.

You’re likely to start seeing results in the first few days providing you are working with a talented PPC management firm.

After that a 7 to 14 day optimization window is recommended to fine tune your campaigns and ensure smooth performance. 

PPC management is an ongoing job. While it is possible to setup an effective campaign as a “set it and forget it project” it is not recommended. Ongoing changes in the Google search algorithm require consistent management from trained professionals in order to outrank competitors with similar resources.

With ppc campaigns for lawyers targeted traffic is guaranteed. Meaning you can rest assured you will be driving traffic from individuals searching for services offered by your firm.

Conversions, cases, and closed deals can never be guaranteed by any marketing program in any discipline. 

However, providing you have an appealing business offering for legal consumers it is highly likely you will create a profitable business stream from PPC campaigns. 

PPC companies for lawyers have a lot of work to do on a daily basis. In addition to optimizations, they also need to stay up to date with the latest search engine practices, monitor analytic platforms and CRM data, and perform other campaign-related duties.

One of the most important aspects of ppc management is campaign optimization. This involves tweaking ads, keywords, and landing pages to ensure that they are as effective as possible. ppc companies continually test different combinations in order to find the ones that work best.

Another key responsibility is keeping track of search engine changes and updates. ppc companies need to be aware of any new features or algorithm changes that could impact their campaigns. They then need to make the necessary changes to keep their campaigns running smoothly.

ppc companies also monitor analytic platforms and CRM data in order to glean insights into how their campaigns are performing. They use this information to make adjustments and optimizations as needed.

Finally, ppc companies often perform other duties such as creating reports, troubleshooting issues, and providing guidance and support to clients. They must be able to wear many hats and be able to handle a variety of tasks simultaneously.

All in all, ppc companies for lawyers have a lot of work to do on a daily basis. But by putting in the hard work, they can help their clients achieve great results.

A law firm should consider working with a PPC (pay-per-click) agency when they are looking to increase their online visibility and attract more qualified leads through search engine advertising. PPC is a type of digital advertising where businesses bid on keywords related to their products or services and pay a fee each time their ad is clicked.

There are a few key considerations for when a law firm should begin working with a PPC agency:

  1. The firm has a clear understanding of their target audience: In order to effectively target potential clients through PPC advertising, it’s important to have a clear understanding of who you are trying to reach. This includes demographics, location, and pain points that your firm can address.

  2. The firm has a defined budget: PPC can be a cost-effective way to reach potential clients, but it’s important to have a clear understanding of your budget and what you are willing to spend on advertising. This will help guide your PPC strategy and ensure that you are getting the most value for your money.

  3. The firm has a solid website: PPC ads will typically drive traffic to your website, so it’s important to make sure your website is up to date, easy to navigate, and provides valuable information to visitors. A PPC agency can help optimize your website for conversions and ensure that it is set up to effectively capture leads.

  4. The firm is looking for a measurable return on investment: One of the benefits of PPC is that it is highly measurable, which makes it easy to track the success of your campaigns. This allows you to see the return on your investment and make informed decisions about your advertising budget.

Overall, a law firm should consider working with a PPC agency when they are looking to increase their online visibility, attract qualified leads, and measure the success of their advertising efforts. By partnering with a PPC agency, a law firm can gain valuable insights into their target audience and implement a targeted advertising strategy that drives results.

Pay-per-click (PPC) campaigns can potentially lower your cost per acquisition (CPA) for your law firm, but it ultimately depends on a variety of factors, including the efficiency of your campaign, the competitiveness of the keywords you are bidding on, and the quality of the landing pages on your website.

PPC campaigns allow you to bid on specific keywords and have your ad displayed in search engine results when users search for those keywords. This can be an effective way to drive targeted traffic to your website, and if your website is optimized for conversions, you may be able to lower your CPA by converting a higher percentage of visitors into leads or clients.

To optimize your PPC campaign for lower CPA, you should focus on the following:

  1. Research and select relevant and low-competition keywords to bid on.
  2. Use negative keywords to exclude irrelevant searches and reduce wasted spend.
  3. Write compelling ad copy that clearly communicates the value of your services.
  4. Create targeted landing pages with a clear call-to-action.
  5. Use conversion tracking to measure the effectiveness of your campaigns.

By following these best practices, you may be able to lower your CPA and increase the return on investment of your PPC campaigns.

 

Pay-per-click (PPC) platforms allow businesses, including law firms, to bid on keywords or phrases and display ads in search engine results pages (SERPs) or on other websites. When a user clicks on one of these ads, the business pays a fee to the platform. PPC can be an effective way for law firms to reach potential clients, as it allows them to target specific keywords and demographics.

There are several types of PPC platforms available to law firms, including:

  1. Google Ads: This is the most widely used PPC platform and allows businesses to display ads on Google search results pages, as well as on websites in the Google Display Network. Google Ads uses a bidding system to determine which ads are displayed, with the highest bidder getting the top spot.

  2. Bing Ads: This platform, operated by Microsoft, allows businesses to display ads on Bing search results pages and on websites in the Bing Display Network. Like Google Ads, it uses a bidding system to determine ad placement.

  3. Social media platforms: Many social media platforms, such as Facebook, Instagram, and LinkedIn, offer PPC advertising options. These platforms allow businesses to target specific demographics and interests, and to display ads in users’ news feeds or on other parts of the platform.

  4. Legal directories: Some legal directories, such as Avvo and Justia, offer PPC advertising options specifically for law firms. These platforms allow firms to display ads on their directory websites or in search results pages.

It’s important for law firms to carefully consider which PPC platform is right for them, as each has its own unique features and targeting options. Law firms should also consider their budget and the goals they hope to achieve with their PPC campaigns. Working with a digital marketing agency or consultant who has experience in PPC for law firms can be helpful in determining the best strategy.

 

Law firms are constantly looking for ways to reach new clients and expand their practice. One effective way to do this is through the use of paid advertising, specifically through pay-per-click (PPC) channels such as Google Ads. One specific strategy that can be particularly effective for law firms is remarketing, which allows firms to target ads to users who have already visited their website.

Remarketing works by placing a small piece of code, known as a “cookie,” on a user’s browser when they visit a law firm’s website. This cookie allows the law firm to show targeted ads to that user as they browse the internet. For example, if a user visits a law firm’s website to learn more about divorce proceedings, the firm could later show that user ads for their divorce services as they browse other websites.

There are several benefits to using remarketing for law firms. First, it allows firms to stay top-of-mind with potential clients who may not be ready to hire an attorney right away. By regularly showing targeted ads to these users, firms can keep their services at the forefront of their minds and increase the likelihood that they will choose the firm when they are ready to move forward with legal representation.

Second, remarketing can be a cost-effective way for law firms to reach new clients. Because the ads are only shown to users who have already expressed an interest in the firm’s services, the firm is more likely to see a positive return on investment.

Finally, remarketing allows law firms to tailor their ads to specific practice areas and audiences. For example, a firm that specializes in personal injury cases could show ads specifically to users who have visited their website and expressed an interest in personal injury law.

Overall, remarketing can be a powerful tool for law firms looking to reach new clients and expand their practice. By targeting ads to users who have already shown an interest in their services, firms can effectively stay top-of-mind and increase the likelihood of conversions.

The cost of a click on a Google Ad can vary greatly depending on the industry and competition for keywords in that industry. Legal industries, in particular, can have a wide range of costs per click (CPC) on AdWords.

The legal industry as a whole has an average CPC of around $3 to $5, but this can vary greatly depending on the specific practice area. For example, personal injury lawyers may have a CPC of around $6 to $10, while bankruptcy lawyers may have a CPC of around $4 to $8.

CPC can also vary depending on the location and competition in that area. For example, a personal injury lawyer in a small town may have a CPC of around $4 to $6, while a personal injury lawyer in a large city may have a CPC of $10 to $15.

Additionally, the CPC for legal services can be affected by the type of service being advertised. For example, a criminal defense lawyer may have a CPC of around $5 to $8, while a immigration lawyer may have a CPC of around $8 to $12.

Overall, the cost per click for legal industries on Google AdWords can vary greatly depending on the specific practice area, location, and type of service being advertised. It is important for legal professionals to conduct keyword research and analyze their competition to determine the most cost-effective strategy for their AdWords campaigns.

Brandalytics is the best ppc company for lawyers. We help firms improve their online visibility and paid traffic with our proven ppc strategies. Our team of law firm ppc experts has a wealth of experience in all aspects of PPC, from keyword research to campaign audits and on-going campaign optimization. We’re passionate about helping our clients succeed online, and we’ll work tirelessly to help you achieve your goals. Contact us today to learn more about how we can help you improve your ppc campaigns for your law firm. Thank you for choosing Brandalytics.

Brandalytics Law Firm PPC Services

A few basic packages we can offer to your firm for ppc campaign audits, creation, and ongoing management.

Account Audit
  • 1 Hour Adwords Account Audit
  • Google Analytics Audit
  • CRM Audit
  • Call Tracking Audit
  • Additional PPC Channel Audit
  • Analysis & Reccomendation Report
Account Setup
  • Keyword Research
  • Recommendations
  • Campaign Creation
  • Google Analytics Intregration
  • CRM Integration (Optonal)
  • Call Tracking Setup (Optional)
Account Management
  • 9-5 Monday-to-Friday Management
  • Ongoing Optimizations
  • Unlimited Campaign Creation
  • Google Analytics Monitoring
  • Integrated Monthly Reporting
  • 1 Hour/Month of Growth Consulting

A-la-carte Managed PPC Services for Lawyers

Some of the services we offer as a pay per click agency.

Keyword Research

We will help you research optimal keywords for your businesses PPC campaign.

Landing Pages

Brandalytics is fully enabled to support your landing page needs. We can build elegant high converting landing pages for your campaigns.

Conversion Rate Optimization

Helping your business get higher conversion rates will help you generate more PPC leads.

Google Analytics

Trained Google Analytics professionals. As a PPC Agency for lawyers we are fully entrenched in every instance of your Google Analytics.

Social Media Advertising

We’re experts in social media PPC advertising, Facebook, Instagram, Twitter, LinkedIn, and more.

CRM & Marketing Automation

A fully certified Hubspot agency. We can help implement and manage hubspot to assist in the optimization of your PPC campaigns.

Brandalytics PPC for Lawyers Reviews

Choosing a PPC management company can be a competitive task. Listen to what some of our satisfied clients have to say about our work.

Andrey Valishin
Andrey Valishin
Fantastic service. One of the top digital marketing agencies with a focus on metrics and growth. We built out our WordPress website with Brandalytics and trust them to lead our entire digital marketing program!
Alessandro de Boyrie
Alessandro de Boyrie
Daniel is truly elite in the world of Digital Marketing. He’s incredibly hardworking and always on top of every task. His skill set is second to none, and he will keep you updated on methods, progress and results every step of the way!
J K
J K
Brandlytics knows exactly what their doing in the online digital marketing space. Highly recommend.
ALEX NEMETH
ALEX NEMETH
We worked with Daniel on the Launch of our new business Platinum Capital Connect. Starting a new Business in the Financial Services area is a difficult task. Finding a niche and setting yourself apart certainly presents challenges. With Daniel's help we were able to target the right clients and convert theme to closed deals. I highly recommend Daniel and his company, the service and results are excellent.
David Benoliel
David Benoliel
Daniel knows digital marketing and many things web inside and out. He can provide a wealth of knowledge and expertise to any growing business.
Ian Benoliel
Ian Benoliel
Daniel did a great job in settling a strategy for Seo, keywords and ad words.
Gary Faris
Gary Faris
We had a wonderful experience with Daniel (Brandalytics) . He was very hands-on with the project and made several helpful suggestions that we weren’t even aware of. Would definitely recommend
Mark Bachman
Mark Bachman
Growing our online advertising with Brandalytics was a seamless experience. Their knowledge of online conversion helped us create a data driven model on CPA investments with predictable & profitable performance.
Charlie Horner
Charlie Horner
Working with Brandalytics has been professional, consistent, and a pleasure each and every time. You can expect clear communication, realistic deadlines, and friendly service from people who know what they’re talking about.

PPC for Lawyers Case Study

We have been the agency of record for Rosen & Kirshen Tax law for the past five years and counting. See our results with the firm below. 

Driving Repeatable Business for Toronto’s Top Tax Lawyers

Over the past five years we’ve worked with Rosen & Kirshen Tax Law to digitally transform their web presence to a fully integrated ecosystem. We lead direct marketing efforts to understand revenue correlations from the initial user click-to-sale in ppc and organic campaigns.

We have also lent an advisory role on art direction and are fully responsible for Website, CRM, Analytics, and all digital marketing duties for the firm.

We deliver on: 

  • Hundreds of qualified cases through PPC
  • Significantly Improved Conversion Rates 
  • Website and CRM Management 
  • Organic Search Strategy and Execution

Read more

Working with Brandalytics has been fantastic”

Working with Brandalytics has been fantastic. It allows us to focus on our business knowing that our online presence is being managed and constantly tweaked to ensure best results. 10/10 would recommend.

Jeff Kirshen, Managing Partner @ Rosen & Kirshen Tax Law

PPC for Lawyers Blog

The latest trends, ticks, and tips from the world of PPC for lawyers.