How Your Law Firm Should Use Google Keyword Planner

Jamie Botnick

If you’re running a law firm, chances are you’re always looking for new ways to market yourselves and attract new clients. And if you’re not, you should be! One great way to do this is by using Google Keyword Planner.

Google Keyword Planner is a free tool that allows you to research keywords and get ideas for new ones to target. You can use it to see how often certain keywords are being searched for and how difficult it would be to rank for them. This information is valuable because it can help you determine which keywords are worth targeting in your marketing efforts.

How to Use Google Keyword Planner for Your Law Firm

To get started using Google Keyword Planner, go to google.com/ads and sign in with your Google account. If you don’t have one, you can create one for free. Once you’re signed in, click on “Tools” at the top of the page and then select “Keyword Planner.

From there, you’ll be taken to a page where you can either create a new campaign or get ideas for keywords. To research keywords, enter a few terms related to your law firm into the “Your product or service” field and click “Get ideas.”

Google will then generate a list of related keywords along with information about each one, including monthly search volume, competition level, and suggested bid amount. Review this information carefully to determine which keywords are worth targeting.

Once you’ve selected a few keywords to target, add them to your advertising campaign so you can start tracking your performance. Remember to monitor your campaign regularly and make changes as needed based on the results you’re seeing. By doing this, you can ensure that your law firm is getting the most out of its Google Keyword Planner campaign!

If you’re looking for a powerful tool that can help your law firm attract more clients, look no further than Google Keyword Planner. This free tool allows you to research keywords and track your progress so you can fine-tune your marketing efforts for maximum impact. So what are you waiting for? Get started today.


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