As a contractor, you know that leads are the lifeblood of your business. A constant pipeline of leads is necessary to keep the money flowing and the jobs coming in. So, how do you make sure that your contracting business is as visible as possible to potential customers? The answer is search engine optimization, or SEO.
SEO is the process of optimizing your website for Google’s algorithm so that your site appears higher in search results. This is important because the higher your site appears in search results, the more likely people are to find and click on it. And, since most people don’t go beyond the first page of search results, it’s crucial that you do everything you can to get on that first page.
If you’re a contractor, chances are you already know that SEO is important. After all, SEO is what helps you get found online by potential customers who are searching for the services you offer. But what if you’re just getting started with SEO and aren’t sure where to begin? Here are three easy tips to help improve your contractor business SEO.
Luckily, there are a few things you can do to optimize your site for better SEO. Read on for our top tips.
Do Your Keyword Research
The first step in any good SEO strategy is keyword research. You need to find out what words and phrases people are using when they search for businesses like yours. There are a few different ways to do this. First, you can use Google’s AdWords Keyword Planner tool. This tool will show you how often certain keywords are being searched for and will also give you ideas for other related keywords.
Another way to do keyword research is to simply think like your customer. What words would they use when searching for a business like yours? Make a list of these words and then use Google’s AdWords Keyword Planner tool to see how often they’re being searched for.
Use Local Keywords
As a contractor, it’s important to optimize your site for local searches. This means using local keywords throughout your site—in your titles, in your Meta descriptions (more on that later), and in the body of your content. Local keywords are simply keywords that include a city or region name (e.g., “Los Angeles contractor” or “San Francisco remodeling”).
One of the best ways to improve your contractor business SEO is by using local keywords throughout your website and blog content. For example, if you’re a plumber in Los Angeles, be sure to use phrases like “plumber in Los Angeles” or “Los Angeles plumber” throughout your site. This will help improve your rankings in local search results.
Optimize Your Titles and Meta Descriptions
The title of your website pages and posts (i.e., what appears in the tab at the top of your browser) as well as your Meta descriptions (i.e., the short descriptions that appear under your titles in search results) are both important places to include keywords—particularly local keywords—for better SEO. These elements should be clear, concise, and describe exactly what people will find on your page. Including a call-to-action—such as “Call today for a free consultation!”—is also a good idea as it can help increase click-through rates from search results pages to your actual website pages.
Add NAP Information to Your Site
NAP stands for Name, Address, and Phone number—the basic contact information for any business. It’s important to include this information on every page of your site as it helps signal to Google (and other search engines) that your business is legitimate and trustworthy. It also increases the chances that potential customers will be able to find and contact you when they need services like yours.
Publish High-Quality Content Regularly
One of the best ways to improve your contracting business’s SEO is by regularly publishing high-quality content on your blog or news section—preferably at least once per week but more if possible . This content can be anything from blog posts giving advice on home improvement projects to articles featuring photos and details of recent jobs you’ve completed . Not only does this give potential customers valuable information , but it also shows Google that your site is active and relevant , which can help improve your rankings over time .
Optimize your website for mobile.
These days, it’s more important than ever to have a mobile-friendly website. That’s because more and more people are using their smartphones and tablets to search the web. If your website isn’t optimized for mobile, it’s likely that potential customers will click away from it and find a competitor’s site that is mobile-friendly.
Claim your Google My Business listing
If you haven’t already claimed your Google My Business listing, now’s the time to do it! Claiming your listing is free and easy, and it can really help improve your local SEO. Plus, once you claim your listing, you’ll be able to update your business information, hours of operation, photos, and more.
SEO is an important part of any digital marketing strategy—but it’s especially important for contractors who need a steady stream of leads to keep their business afloat . By following the tips above , you can start optimizing your contracting business website for better SEO today . If you need help getting started , feel free to contact us —we specialize in helping small businesses like yours grow online.
SEO can seem like a daunting task, but it doesn’t have to be! By following these simple tips, you can start seeing improved SEO for your contractor business in no time. Thanks for reading!
Take control of where your business appears in Google Search. Brandalytics is a team of highly experienced, trained, and certified digital marketing experts versed in all business verticals. We only do one thing and we do it very well; digital.
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