Here is a list of great tools for Google Adwords campaigns. If you’re building out a new campaign instance you may be able to make use of one, or more of these.
Google Ads Editor
Google Ads Editor is a free tool that allows you to make changes to your Google Ads campaigns offline and then upload those changes when you’re ready. This can be helpful if you need to make a lot of changes at once or if you want to work on your campaigns while not connected to the internet.
Google Keyword Planner
Google Keyword Planner is a free tool that allows you to research keywords for your Google Ads campaigns. You can use Keyword Planner to find new keywords that are relevant to your business and to see how much traffic those keywords are likely to generate.
Google Ads Scripts
Google Ads Scripts are small pieces of code that allow you to automate certain tasks in your Google Ads account. For example, you can use a script to automatically pause or enable ads based on certain conditions, such as the time of day or the location of the user.
Google Analytics is a free tool that allows you to track the performance of your website and your Google Ads campaigns. Analytics can help you to see which keywords are driving traffic to your website and which ads are generating the most clicks.
Google Tag Manager
Google Tag Manager is a free tool that allows you to manage all of the tracking codes on your website in one place. This can be helpful if you have multiple tracking codes from different services, such as Google Analytics and Facebook Pixel, that you need to keep track of.
Google Trends is a free tool that allows you to see how popular certain keywords and topics are over time. This can be helpful in understanding which topics are currently trending and how that might impact your Google Ads campaigns.
The AdWords API is a way for developers to access and edit data in their Google Ads account programmatically. This can be helpful if you need to make a lot of changes to your account or if you want to build custom tools for managing your campaigns.
My Client Center (MCC)
My Client Center (MCC) is a free tool that allows agencies and businesses with multiple Google Ads accounts to manage them all from one place. MCC is one of the must use tools for adwords campaigns if you are an agency or freelancer. If you are a Google Ads Agency you will make use of this tool.
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