SEO

The Latest Trends in Search Engine Optimization: Updated for Q4 2022

Jenna Lambert

As we move further into the 21st century, it’s becoming increasingly important for businesses to have a strong online presence. After all, that’s where most customers are these days. Search engine optimization (SEO) is one of the most effective ways to ensure that your business shows up when potential customers are looking for what you have to offer. Here are some of the latest trends in SEO that you need to be aware of as we move into late 2022.

It’s hard to believe that we’re already nearing the end of 2022, but here we are! As we close out another year, it’s important to stay on top of the latest trends—especially when it comes to search engine optimization (SEO). Here are a few things you should be doing to make sure your website is ready for the new year.

User Intent-First Keyword Research

Gone are the days of cramming as many keywords into your content as possible in the hopes of coming up first in search results. These days, it’s all about user intent. What is the user trying to achieve with their search? What kind of information are they looking for? Once you know that, you can create content that meets their needs and ranks highly in search results.

AMP Pages

AMP, or Accelerated Mobile Pages, are pages designed specifically for mobile devices. They load faster and use less data than traditional web pages, which is ideal for users who are searching on their phones. Google has been prioritizing AMP pages in its search results for a while now, so if you don’t have an AMP page yet, now is the time to create one.

Mobile-First Indexing

Another big trend that’s only going to become more important in the new year is mobile-first indexing. This is a change that Google made back in 2018, and it’s one that has had a major impact on the way websites are ranked. Previously, Google would index websites based on the desktop version of the site. But now, Google is focusing on the mobile version of websites first and foremost.

This change was made because more and more people are using their smartphones to access information online. In fact, according to Statista, 77% of Americans own a smartphone—and that number is only going to continue to grow in the coming years. So, if you want your website to be visible in search results, you need to make sure it’s optimized for mobile devices.

Video Content

Video is one of the most popular types of content on the internet today. People love watching videos because they’re usually shorter and more entertaining than reading a long article and provide great branding story examples. If you want your business to stay relevant, start creating video content like tutorials, product demonstrations, and interviews with industry experts.

Not only will this help you rank higher in search results, but it will also give potential customers a better idea of what your business is all about and what you have to offer them.

Voice Search

With the rise of digital assistants like Siri and Alexa, more and more people are using voice search to find what they’re looking for online. This means that businesses need to optimize their content for voice search if they want to stay ahead of the competition. This can be done by using natural language and long-tail keywords throughout your website and blog content.

For example, instead of just writing “Flowers,” you would say “The Best Flowers in Los Angeles.” By doing this, you’re increasing your chances of being found when someone uses voice search to find a florist in your area.

One of the biggest SEO trends of the past few years has been the rise of voice search. With technology like Amazon Echo and Google Home becoming more and more popular, it’s no surprise that people are using their voices to search for information online. In fact, Comscore predicts that by 2020, 50% of all searches will be voice searches.

So, what does this mean for you? It means that you need to optimize your content for voice search. This means using natural language and long-tail keywords to make it easier for voice assistants like Alexa and Siri to find your content.

Latest Trends in Search Engine Optimization-2

How to use Google voice search.

SchemaMarkup

Schema markup is a code that you can add to your website to help search engines understand your content better. This code helps give structure to your content so that search engines can easily index it and display it in relevant search results.

While schema markup isn’t necessarily a new trend, it’s one that’s become increasingly important in recent years—and one that’s only going to become more so in the new year. That’s because schema markup helps your content stand out in search results—which is key when you’re trying to attract clicks and traffic to your website.

Featured Snippets

Featured snippets are short answers to common questions that appear at the top of search results pages—above even the number one organic result. These snippets are pulled from websites that have used schema markup code to provide concise, accurate answers to common questions.

As we move further into 2022, it’s important for businesses to stay up-to-date on the latest SEO trends if they want to remain visible online. User intent-first keyword research, AMP pages, video content, and voice search are all trends that you need to be aware of if you want your business to thrive in the coming year. Keep these tips in mind as you create or update your website and blog content; by doing so, you’ll be sure to attract new customers and keep existing ones coming back for more!

If you want your website to be visible in search results and attract clicks and traffic in late 2022, you need to make sure you’re keeping up with the latest trends—like optimizing for voice search, using mobile-first indexing, and utilizing schema markup code. By following these trends, you’ll be ahead of the game and ready for whatever comes next!

If you’re not sure about where to go, you can always speak with an SEO agency near you.

Take control of where your business appears in Google Search. Brandalytics is a team of highly experienced, trained, and certified digital marketing experts versed in all business verticals. We only do one thing and we do it very well; digital.

Jenna Lambert
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