SEO

The Importance of Your Website Sitemap for Search Engine Optimization

Jenna Lambert

Sitemaps 101: How They Help Your SEO Efforts

If you’re reading this, chances are you’re familiar with the basics of SEO. But there’s one key component of a successful SEO strategy that often gets overlooked: sitemaps. In this blog post, we’ll explore what a sitemap is, how it can benefit your SEO efforts, and why you need one for your website.

Think of it this way: let’s say you just built the best pizza place in town. But there’s a problem. No one knows about it because your marketing game isn’t strong and your SEO is non-existent. So even though you have the best pizza, no one ever finds out about it because you’re not showing up in search results. That’s where a sitemap comes in handy. By submitting your sitemap to Google, you’re letting them know that your pizza place exists and that they should start indexing your site.

What is a Sitemap?

A sitemap is an XML file that lists all the URLs for a website. It allows search engines to easily crawl your site and find all the pages that are available for indexing. A sitemap can also include additional information about each page on your site, such as when it was last updated and how often it changes. This helps search engines determine when they should crawl your site again to look for new or updated content.

Why do I need a Sitemap?

If you want your website to be found by search engines, you need a sitemap. A sitemap makes it easy for them to find and index all the pages on your site so that they can show them in search results. Without a sitemap, it’s possible that some of your pages may never get indexed and people will never see them in search results.

How do I create a Sitemap?

Creating a sitemap is actually quite simple. All you need to do is create an XML file and include all the URLs for your website, as well as any additional information you want to include about each page. You can then submit this file to Google through their Search Console tool so that they can begin crawling and indexing your site according to the information in your sitemap.

There are also some WordPress plugins that will automatically generate a sitemap for you and submit it to Google (and other search engines), which can save you some time and effort. One we recommend is Yoast SEO, which is a plugin that we use here at Metric Marketing. It’s free to download and use, and it’s really easy to set up.

If you’re not using WordPress or if you’re not comfortable creating an XML file yourself, you can always hire someone to create a sitemap for you (just make sure they know what they’re doing!).

How to Submit Your Sitemap

Submitting your sitemap to Google is actually pretty simple. The first thing you need to do is create an account with Google Search Console. Once you’ve verified that you own the site, you can submit your sitemap under the ‘Crawl’ tab. Just add the URL of your sitemap and hit submit! That’s it! Well, technically that’s not it—you still need to ensure that your site is well-optimized so people actually find it when they’re searching for something specific. But we’ll save that topic for another blog post.

Why a Sitemap is Important for SEO

A sitemap is an important part of SEO—it helps search engines like Google find and index your content so people can actually find your site when they’re searching for something specific. You can submit your sitemap to Google by creating an account with Google Search Console and adding the URL of your sitemap under the ‘Crawl’ tab. That’s it! Well, technically that’s not it—you still need to ensure that your site is well-optimized so people actually find it when they’re searching for something specific but we’ll save that topic for another blog post!

If you’re not sure about where to go, you can always speak with an SEO agency near you.

Take control of where your business appears in Google Search. Brandalytics is a team of highly experienced, trained, and certified digital marketing experts versed in all business verticals. We only do one thing and we do it very well; digital.

 

Jenna Lambert
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