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Facebook Ad Sizes And Specifications For 2022

If you’re running campaigns on Facebook it’s important to have the correct sized images for the respective placements. Having the properly sized images will help to deliver your ads efficiently. Having incorrect specifications for certain placements can result in a higher cost per click as the creative is not optimized for the specific placement.

The following is the most recent guideline from Facebook for recommended ad sizes for your campaigns.

Facebook Feeds Ad Size

  • Maximum file size: 30 MB
  • Maximum image size: 600 x 600 pixels
  • Resolution: at least 1080 x 1080 pixels; no maximum resolution
  • Image ratio: 1.91:1 to 1:1

Facebook Carousel Ad Size

  • Maximum file size: 30 MB for images; 4 MB for videos
  • Maximum image size: 600 x 600 pixels for images; 120 x 120 pixels for videos
  • Resolution: at least 1080 x 1080 pixels; no maximum resolution
  • Image ratio: 1.9:1 to 1:1

Facebook Right Column Ad Size

  • Maximum file size: 30 MB for images; 4 MB for videos
  • Maximum image size: 600 x 600 pixels for images; 120 x 120 pixels for videos
  • Resolution: at least 1080 x 1080 pixels; no maximum resolution
  • Image ratio: 1:1

Facebook In-Stream Video Ad Size

  • Maximum file size: 4 GB
  • Maximum image size: 120 x 120 pixels
  • Resolution: at least 1080 x 1080 pixels; no maximum resolution
  • Image ratio: 1:1

Facebook Marketplace Ad Size

  • Maximum file size: 30 MB for images; 4 GB for videos
  • Maximum image size: 600 x 600 pixels for images; 120 x 120 pixels for videos
  • Resolution: at least 1080 x 1080 pixels; no maximum resolution
  • Image ratio: 1:1

Facebook Instant Article Ad Size

  • Maximum file size: 30 MB for images; 4 GB for videos
  • Maximum image size: 600 x 600 pixels for images; 120 x 120 pixels for videos
  • Resolution: at least 1080 x 1080 pixels; no maximum resolution
  • Image ratio: 1:1

Facebook Stories Ad Size

  • Maximum file size: 30 MB
  • Maximum image size: 500 pixels wide
  • Resolution: at least 1080 x 1080 pixels; no maximum resolution
  • Image ratio: 1:1

Facebook Collection Ad Size

  • Maximum file size: 30 MB for images; 4 GB for videos
  • Maximum image size: 600 x 600 pixels for images; 120 x 120 pixels for videos
  • Resolution: at least 1080 x 1080 pixels; no maximum resolution
  • Image ratio: 1:1


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