So you’ve just launched your law firm and you need to know how to generate business as a lawyer. You’re ready to take on clients and build your reputation, but where will you find those clients? With so many lead generation methods available it can get a little confusing. Don’t worry, we’re here to help clear that up for you. We’ve marketed for law firms for over 10 years and we are happy to offer a little bit of guidance.
This article will examine the digital marketing keys on how to generate business as a lawyer. And if you need additional help with your law firm marketing efforts, give us a call at 437 249 5149, contact us here, or even schedule a free digital marketing consultation at this link.
Build Your Website
The first thing you’ll need to generate business as a lawyer in digital marketing is a website. You need a location where customers can find your business, learn about your services, your case studies, and about your firm.
Today, there are a plethora of platforms that will help you build your website. Nevertheless, we would recommend WordPress as a friendly easy to use option. WordPress is one of the most trusted website platforms for all business types. You can use it on your own, or it can be easily layered onto with the help of wordpress development experts for a more professional experience.
Organic Search (SEO for Lawyers)
Organic search, search engine optimization, SEO for lawyers. These are terms you will hear often. Certainly, the purpose of Search Engine Optimization is to help your business appear in search engines when people are searching for services you offer.
SEO manifests itself in many ways and there are many services offered to help optimize your site for organic search engines like Google, and Bing. It is not just one thing. It’s a series of compounded activities that result to a greater outcome.
Properly optimizing your site for search engines includes work like: Keyword research, gap analysis, competitor research, content development, title tag optimization, site speed upgrades and more. Search engine optimization is a full time job that requires consistent updates and adherences to Google’s best practices to stay atop of the competition. Likewise, similar attention should be paid to Bing.
Pay Per Click Marketing (PPC for Lawyers)
PPC for lawyers, or pay per click marketing for lawyers can be an extremely helpful way to generate consistent business for your law firm. Using pay per click marketing can help your firm get on the top of search engines more prominently than search engine optimized organic results as search engines always prioritize paid listings for users.
Presently, Google Adwords and Facebook Advertising are the two largest pay per click advertising networks. There are others such as Taboola and Outbrain. You would be wise to avoid those platforms. Adwords is the most effective because of intent. This means that users are actively searching for your product. A user searches for your product, and you present a solution.
However, in addition to your SEO strategy, you should be using PPC campaigns to target web searchers who are looking for the services you offer. Make sure you’re working with a trusted pay per click marketing agency with experience in your practice industry – we don’t mean to toot our own horn, but we’re the best so give us a call if you need any help with your pay per click marketing campaigns.
Bus and Billboard Advertising
A form of traditional advertising that can help your law firm gain exposure is bus and billboard advertising in your local region.
These campaigns can be harder to track but have seen proven return for numerous law firms across North America. They’re an important part of the marketing mix for your firm to experiment with at some time in its lifespan.
Finally, it goes without saying that you should be tracking your marketing efforts to find out which campaigns produce the best results for your firm. No two organizations are alike and many businesses go through a large experimentation period to understand which channel will drive them repeat, profitable business.
Experiment. Try radio advertising, television advertising. Work with local websites to build referral links. Use SEO, PPC, and other forms of marketing to drive visitors. Track, and track again. Use Google analytics. Use call tracking. Don’t be afraid to make mistakes and expect that some channels won’t work. But know that some will. And your firm will find success if you believe in the practice.
Lastly, If you need a marketing agency, give us a call. We’re always here to help. Highly experienced with the legal industry. One of Toronto’s top digital marketing firms. We own and operate a call tracking platform. Particularly, really good guys.