Let’s talk about AI tools for content development. You may or not be aware of the fact that content creation is the driving force behind a successful internet presence. This is true whether you’re a team of one or an entire department. It is also true that staying on top of content creation requirements is a serious challenge. Content for social media and email, blog posts and sales pages, as well as everything in between requires an awful lot of words.
The content development process is time consuming, complex, and occasionally frustrating. Sure, we get to exercise our creativity. We also get to write about interesting topics, bringing you quality content you genuinely want to view. But let’s face it; content creators are human, and we don’t always get it right.
What Is Content Development?
Speaking as one of those creators, please know that getting content creation wrong hurts. This is especially true considering how many hours can go into a single piece of content (like this blog post). First, creators don’t know everything about their topic (sometimes, they don’t know anything). That means that they have to research the topic before they do anything. Next comes the initial draft, likely followed by another draft, some editing, and probably some redevelopment. Finally, there is something to show you. That’s not to mention the myriad of other little happenings that occur before you actually get to see what we made.
What Are AI Tools For Content Development?
That is the right question to ask, and the answer is probably not what you’d imagine. Essentially, an AI content development tool is software that works to create content for you. Some AI can write blog posts, social media copy, and e-books. There is software that can write emails, or create product listings, or landing pages. Some have the ability to produce blog posts in bulk with a single click. Others write a great email subject line that invites the recipient to open an email and read it. There’s even AI that can make audio and video content. Many of these tools can improve your SEO.
For example, AI tools for content development can give you the key words and phrases used to find your content. Additionally, they can show you what people are searching for on your site. Having that information can help guide your content strategy. Furthermore, many of these tools have built-in SEO management. That feature means that you can tell the AI to use the data it has acquired to incorporate effective key words and phrases directly into your text. Combine all of this with the insights AI can give you about the effectiveness of your content and you will get a much clearer picture of how viewers are interacting with your site and how well your content serves their needs.
You see, as artificial intelligence takes care of the boring-but-necessary tasks that need doing, content creators are able to put their skills to use in other areas. For example, their focus can shift to something like conversion strategies. Let’s break the benefits down a bit further.
How Do AI Tools For Content Development Work?
AI software doesn’t create on its own; it needs prompts. Those prompts are where the human element comes in. For instance, you can input descriptions, suggest and set the tone of voice, and outline any significant elements you want included in the content. That can be done ahead of time, and then the AI tool will generate your content.
It’s actually pretty cool; some of the tools work by using something called natural language processing (NLP). There is also natural language generation (NLG). These help AI software learn the makeup of human language. After that, a tool is able to create its own content. Surprisingly, AI made content is virtually indistinguishable from what humans develop. The more you use the tools the more they pick up, and the more accurate they become. This is especially true if you provide feedback, informing the software of what you do and do not like about what they create. This will translate into a trust based relationship with your audience, providing you with more credibility.
Will AI Take Over Content Creation?
Writing as a totally invested content creator, this is the million-dollar question. In short, the answer is no; artificial intelligence is unlikely to replace human effort in anything that is inherently creative.
Firstly, content development is very much a creative pursuit, especially if you take away the scientific, metrics-focused side of it. With that said, while some AI tools may become more prevalent, they are just useful tools.
Next, using an AI tool to generate content really means that it’s doing just that–creating content. It is probable that the content will need a human touch, especially as you start to use it. That interaction may be through editing, finding the right tone of voice, or in formatting the content correctly.
Finally, what the AI tool gives you may need optimizing for the platform you’re using. Even when the AI tool gets to know what you want and need, you will likely still need to make changes to the content to ensure it has just the right tone.
AI-powered content development software will not replace writers or marketers or creators, but it helps them save time. With that said, let’s take a look at five of the best AI tools for content development.
MarketMuse- AI in the Right Place at the Right Time
One of the most difficult parts of content development is coming up with the right ideas. To be successful, it is necessary to have the right content at the right time. MarketMuse uses AI technology and machine learning to provide search terms that you should be targeting. It also reveals topic clusters and categories for you to focus on. Additionally, it is an AI tool that is excellent for content planning and optimization. MarketMuse can analyze millions of articles in real-time. That ability helps to uncover gaps in knowledge and creates opportunities to produce better content.
Don’t write about the wrong thing.
Our patented AI analyzes the content across your entire domain to uncover topics to prioritize or avoid and content to create or update.https://www.marketmuse.com
This software will give you an SEO focused starting point. It will support you in building a comprehensive content library. MarketMuse can also provide you with all the information to make informed decisions about content organization and prioritization.
Frase- AI that Transforms
Once you’ve come up with a topic or keyword, it can be difficult to know where to start. Any creator will tell you that staring at a blank page is not fun. Enter Frase, which works by using machine learning to create outline briefs based on similar content. It will put together a rough outline using real questions people have searched. Frase will then suggest keywords and subheadings you can use in your content to help ensure you rank well.
Content briefs in minutes instead of hours. Use the top results for any target search query to curate SEO optimized briefs in minutes. Frase saves you from hours of SERP research by analyzing, dissecting, and centralizing the internet’s best content in one place.https://www.frase.io
It also features an answer chat-bot that uses the content on your site to answer user questions. This chat-bot uses NLP to understand what users are asking. Once it does, the bot will provide relevant posts on your site that supply the answer.
Grammarly- AI as the Writer’s Assistant
Writing is integral to content generation, but that writing has to be readable, user friendly, and engaging. This is where Grammarly comes in. Hailing itself as the online grammar checker for everything you write, Grammarly works where you do. By using AI technology to suggest better phrasing, check your grammar, and simplify communication, this software ensures your content is accessible to your audience.
From grammar and spelling to style and tone, Grammarly’s suggestions are comprehensive, helping you communicate effectively and as you intend.https://www.grammarly.com
It is important to note that it does not create content from scratch. Rather, Grammarly uses AI to help you fine-tune what you have already developed. Through suggestions, Grammarly’s software makes it so you can analyze correctness, clarity, and tone in your communication. You can write a stronger post faster and make improvements in real time. Even better? This AI reads and evaluates what you write, flagging typos and recommending changes to tone and language. This is the kind of help that will make your content more compelling.
HubSpot – AI That Can Power Content Strategy
HubSpot’s content strategy tool uses AI tech and deep learning to discover content topics that are likely to appeal to your audience. It does this by scanning millions of posts on similar topics. After that, it suggests topic clusters that will help you stand out from the crowd. Before it suggests anything, it will run competitive research to make sure that the topics it suggests to you are worthwhile. This aides in getting rid of the need for guesswork and instinct.
Consumers were no longer tolerating interruptive bids for their attention — in fact, they’d gotten really, really good at ignoring them….today, the inbound movement continues to empower businesses around the world to stop interrupting, start helping, and return their focus to the customer.https://www.hubspot.com/our-story
The founders of HubSpot created this machine-assisted content development strategy. It works to build successful content marketing campaigns. At the same time, it helps to validate content ideas and champions efficiency.
Synthesia- AI That Develops Video Content
Most of us know that it takes a lot of time to create a video. Many of us don’t realize how much of a benefit it can be. Videos are one of the most engaging forms of content. While the AI tools we’ve previously discussed focus on text-based material, Synthesia does not. It is one of the first of its kind; its sole focus is creating video content at scale. This software works by using AI to create an avatar-based talking-head video or voice-over.
Say goodbye to expensive traditional video creation.
AI video creation is a time and cost-efficient alternative to the complex and costly traditional video creation processes.https://www.synthesia.io
Want to know more about it? Check out this interesting YouTube video tutorial by Jenn Jager to learn more about AI video content development.
AI software for content creation will benefit you because it provides the same high quality content you expect to see. These tools will take guesswork out of the equation, making it easier to meet your content needs. With AI on your side, speeding up the process and taking care of all the little things that get in the way of creative genius, it is entirely possible to develop and deploy on-brand content regularly without losing that human touch. These tools keep that creative spark alive and allow content developers to scale back efforts while maintaining a personable touch.
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